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The Ultimate List of Email SPAM Trigger Words

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Editor’s Note: Spam filters have become much more sophisticated than the subject line triggers listed in this post. For a more up-to-date guide to email marketing, check out our free guide to creating email newsletters people actually read here.

Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click ‘delete’ because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? It’s the last of these concerns that we’re here to help with today. 

SPAM filters can be triggered for a variety of reasons, causing your email to skip recipients’ inboxes and land straight in their SPAM box. One of easiest ways to avoid SPAM filters is by carefully choosing the words you use in your email’s subject line. Trigger words are known to cause problems and increase the chances of your email getting caught in a SPAM trap. By avoiding these words in your email subject lines, you can dramatically increase your chances of getting beyond SPAM filters.

Click here to download our free beginner’s guide to email marketing.

Next time you sit down to write an email subject line, consult the exhaustive list below and make sure you aren’t using any words that will get you in trouble. In fact, you might want to bookmark this list so you can refer back to it every time you craft an email subject line. Back off, SPAM filters!

Email Spam Words to Avoid

Commerce 

As seen onBuyBuy direct
Buying judgmentsClearanceOrder
Order statusOrders shipped byshopper

Personal

Dig up dirt on friends Meet singles Score with babes

Employment

Additional IncomeBe your own bossCompete for your business
Double yourEarn $Earn extra cash
Earn per week Expect to earn Extra income
Home basedHome employmentHomebased business
Income from homeMake $Make money
Money makingOnline biz opportunityOnline degree
Opportunity Potential earnings University diplomas
While you sleep Work at home Work from home

Financial – General

$$$AffordableBargain
BeneficiaryBest priceBig bucks 
CashCash bonus Cashcashcash
Cents on the dollar CheapCheck
ClaimsCollectCompare rates
CostCreditCredit bureaus 
DiscountEarnEasy terms 
F r e eFast cashFor just $XXX
Hidden assets hidden chargesIncome
Incredible dealInsurance Investment
LoansLowest price Million dollars
MoneyMoney backMortgage
Mortgage rates No costNo fees 
One hundred percent free Only $ Pennies a day 
PriceProfits Pure profit
QuoteRefinanceSave $
Save big moneySave up toSerious cash
Subject to creditThey keep your money — no refund! Unsecured credit
Unsecured debtUS dollarsWhy pay more? 

Financial – Business

Accept Credit CardsCards acceptedCheck or money order 
Credit card offers Explode your businessFull refund 
Investment decision No credit check No hidden Costs
No investmentRequires initial investmentSent in compliance
Stock alert Stock disclaimer statement Stock pick 

Financial – Personal

Avoid bankruptcyCalling creditorsCollect child support
Consolidate debt and creditConsolidate your debtEliminate bad credit 
Eliminate debtFinancially independentGet out of debt
Get paid Lower interest rateLower monthly payment 
Lower your mortgage rateLowest insurance ratesPre-approved
Refinance home Social security number Your income

General

AcceptanceAccordinglyAvoid
ChanceDormantFreedom
HereHiddenHome
LeaveLifetimeLose
MaintainedMediumMiracle
NeverPasswordsProblem
RemoveReversesSample
SatisfactionSolutionStop
SuccessTeenWife

Greetings

Dear [email/friend/somebody] FriendHello

Marketing

AdAuto email removal Bulk email
ClickClick belowClick here
Click to remove Direct email Direct marketing 
Email harvest Email marketing Form
Increase sales Increase traffic Increase your sales
Internet marketInternet marketingMarketing
Marketing solutions Mass email Member
Month trial offerMore Internet TrafficMulti level marketing
NotspamOne time mailing Online marketing
OpenOpt inPerformance
Removal instructionsSaleSales
Search engine listingsSearch enginesSubscribe
The following formThis isn’t junk This isn’t spam 
Undisclosed recipientUnsubscribeVisit our website
We hate spam Web trafficWill not believe your eyes 

Medical

Cures baldness DiagnosticsFast Viagra delivery
Human growth hormoneLife InsuranceLose weight
Lose weight spam MedicineNo medical exams
Online pharmacy Removes wrinklesReverses aging
Stop snoring ValiumViagra
VicodinWeight lossXanax

Numbers

#1100% free100% Satisfied
4U50% offBillion
Billion dollars Join millionsJoin millions of Americans 
MillionOne hundred percent guaranteed Thousands

Offers

Being a memberBilling address Call
Cannot be combined with any other offer Confidentially on all orders Deal
Financial freedom Gift certificateGiving away
Guarantee Have you been turned down? If only it were that easy
Important information regardingIn accordance with lawsLong distance phone offer
Mail in order form Message containsName brand 
Nigerian No age restrictions No catch 
No claim forms No disappointment No experience 
No gimmick No inventory No middleman
No obligationNo purchase necessaryNo questions asked
No sellingNo strings attachedNo-obligation
Not intended ObligationOff shore
OfferPer dayPer week
Priority mailPrizePrizes
Produced and sent out Reserves the rightShopping spree 
Stuff on saleTerms and conditionsThe best rates
They’re just giving it awayTrialunlimited
UnsolicitedVacationVacation offers
WarrantyWe honor all Weekend getaway 
What are you waiting for? Who really wins? Win
Winner Winning won
You are a winner!You have been selected You’re a Winner!

Calls-to-Action

Cancel at any time CompareCopy accurately 
GetGive it awayPrint form signature
Print out and fax See for yourselfSign up free today 

Free

FreeFree access Free cell phone 
Free consultation Free DVD Free gift
Free grant moneyFree hostingFree installation 
Free InstantFree investment Free leads 
Free membership Free money Free offer 
Free preview Free priority mail Free quote 
Free sample Free trial Free website 


Descriptions/Adjectives

All naturalAll newAmazing 
CertifiedCongratulations Drastically reduced 
Fantastic deal For free Guaranteed
It’s effectiveOutstanding values Promise you
Real thingRisk freeSatisfaction guaranteed 

Sense of Urgency

AccessAct Now!Apply now
Apply Online Call free Call now 
Can’t live withoutDo it todayDon’t delete 
Don’t hesitateFor instant access For Only
For youGet it nowGet started now 
Great offer Info you requestedInformation you requested
Instantlimited timeNew customers only 
NowNow onlyOffer expires 
Once in lifetime One timeOnly
Order nowOrder todayPlease read 
Special promotion Supplies are limitedTake action now
Time limitedUrgentWhile supplies last 

Nouns

Addresses on CDBeverageBonus
Brand new pager Cable converter Casino 
CelebrityCopy DVDs Laser printer 
LegalLuxury car New domain extensions 
PhoneRolexStainless steel 

Posted by Karen Rubin


The publishing rights of this post belongs to the Company  
HubSpot. For offering interesting information and creating better coverage, for our customers this information has been reposted.

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