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Viewability, Brand Safety And Fraud. Insights Of Yaroslava Antipina, CEO At IAB Ukraine

Viewability, Brand Safety And Fraud. Insights Of Yaroslava Antipina, CEO At IAB Ukraine

The global digital advertising market is still a Wild West of the internet economy. The rapid development of technology opens up great prospects for advertisers and publishers alike. However, it also creates pitfalls. Unreliable partners, undisclosed rebates and obscure data plague market players all over the world. How to make sense of the market and find a way to better transparency and accounta...
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