How Masterful Marketers Use Visual Content to Engage an Audience [Research]

How Masterful Marketers Use Visual Content to Engage an Audience [Research]

I assume very few hours of your day go by without feasting your eyes on images, videos, infographics, slides and various forms of visual content. I also assume the social media posts, articles, and every digital doodad you find striking almost always offer some degree of eye candy. So… Assuming you’re good with my assumptions, I’m now going to assume you’ll find the following of interest: Researc...
The Future of Data is Recognizing Intent: Interview with the Head of Global Partnerships at Bombora

The Future of Data is Recognizing Intent: Interview with the Head of Global Partnerships at Bombora

We all want to reach our audience at the right time—advertisers and publishers alike crave that genuine connection with them, hoping to provide valuable information, services or products. Knowing exactly what’s valuable at what time is the tough part. That’s where data is helpful—it can help discover a person’s interests, demographics, preferences and more. Bombora, a leading provider of B2B data...
Traffic, Lead Quality and Budget — Taboola Brings ContaAzul the Right Balance

Traffic, Lead Quality and Budget — Taboola Brings ContaAzul the Right Balance

ContaAzul is an easy-to-use online platform for financial and small business management. The Brazilian startup seeks to bring value to its customers by assuming the role of partner, providing information to guide entrepreneurs at all stages of the business, from employee payments to accounting control. As a relatively new company, a key marketing challenge ContaAzul faced was qualified lead g...
How You Should be Doing Mobile Cross-Platform Attribution, as Told by a Branch Executive

How You Should be Doing Mobile Cross-Platform Attribution, as Told by a Branch Executive

Mobile—the device that every marketer wants to figure out. How are consumers engaging when they’re using mobile devices, where are they surfing the web, and how exactly can we give them what we want? Most importantly, we want to know how mobile stacks up to the rest of our targeting strategy, and to make sure no consumer action is slipping through the cracks—that’s where cross-platform attribution...
How to Find Images and Media for Your Digital Ad Campaigns

How to Find Images and Media for Your Digital Ad Campaigns

When it comes to digital ad campaigns, visuals attract the eye far more effectively than simple copy, no matter how well-written. From rich media creatives to eye-catching videos (and increasingly GIFs), advertising on digital platforms becomes an exercise in who can create not only the most appealing message, but marry that message to images and media that demand your target audience’s attention....
5 Simple tips for boosting your Jenkins performance

5 Simple tips for boosting your Jenkins performance

Do you know that feeling when you’ve finished working on a feature, pushed the code, but then your CI system refuses to respond? Lagging or slow responsiveness is very common among Jenkins users, and you can find many reported issues on it. Slow CI systems are frustrating, they make you develop slower and waste your time. I have worked on several Jenkins systems with various versions (1....
Get More Email Subscribers: 14 Tactics for Accelerating Email List Growth

Get More Email Subscribers: 14 Tactics for Accelerating Email List Growth

You can call the people who follow your brand’s social media feeds “fans” or “friends” if you want, but in all likelihood, the majority of them are, at best, casual acquaintances. They’re unlikely to see your messages or come when you call. The people who actually want to know what’s happening with your company and the products it offers are on your email list—which most often directly relates to...
Self-Refilling Bowls of Soup: The Science Behind Why Endless Content Keeps Users Consuming

Self-Refilling Bowls of Soup: The Science Behind Why Endless Content Keeps Users Consuming

Picture this scenario: you wake up at 7 AM, grab your phone and start catching up on everything you missed since you last checked six hours ago. You snooze your alarm three times while you scroll down your Facebook newsfeed, and when you finally reach the same posts that you’ve already seen the night before, you make sure to catch up on Instagram as well. Before you know it, it’s 8 AM and you’re s...
Less Bounce, More Pageviews – Taboola Attracts Readers to The Jakarta Post

Less Bounce, More Pageviews – Taboola Attracts Readers to The Jakarta Post

As Indonesia’s leading English-language daily newspaper, The Jakarta Post aspires to be a leading media company in the Southeast Asia region. Its mission is to be an accurate information engine that brings Indonesia toward a more pluralistic and democratic civil society. The company originally built its reader community through social media and email marketing, later expanding into other...
10 Tips for Agencies to Run the Best Native Campaigns in the Finance Industry

10 Tips for Agencies to Run the Best Native Campaigns in the Finance Industry

So you’ve got a client in finance. Maybe you’re working with a bank, a mortgage broker, a new fintech startup, or even a publication that writes about personal finance. No matter what type of financial product, service or information your client is offering, their audience is likely willing to meet them on the open web. You know that native advertising is a good solution for this, but native for t...
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