Beyond Cryptocurrency: The Value Of Blockchain

Beyond Cryptocurrency: The Value Of Blockchain

Blockchain On The Brain During the second half of 2017, it seemed that all anyone could talk about was cryptocurrency and the meteoric rise of Bitcoin’s value. Everyone had their eyes on the crypto markets and articles began popping up to explain cryptocurrency and the technology that cryptocurrencies run on: blockchain. ICOs (initial coin offerings) began pulling in tens of millions of dollars...
Artificial Intelligence in India – Opportunities, Risks, and Future Potential

Artificial Intelligence in India – Opportunities, Risks, and Future Potential

In a recent interview with TechEmergence, InMobi’s Avi Patchava, VP Data Sciences ML & AI, spoke about what he believes are India’s four biggest strengths to face the upcoming AI disruption. Read his views below: ·“India has an abundance of engineering talent which has been trained over the last 2 decades which needs to be funneled into a new direction due to the automation of IT services. Th...
The top 5 reasons why you should make affiliate marketing campaigns on YouTube

The top 5 reasons why you should make affiliate marketing campaigns on YouTube

We all know affiliate marketing can be a great source of revenue. But do you try email marketing, marketing on Facebook, or do you dare take on YouTube? Affiliate marketing is and always be a great way to make money online no matter if you are a pro or a newbie. It’s not that complicated to get it right but it takes years of practice to get to perfection, run campaigns in your sleep and always ...
All Hail the King: Mobile Video Reigns Supreme

All Hail the King: Mobile Video Reigns Supreme

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video, and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. No wonder eMarketer...
How Masterful Marketers Use Visual Content to Engage an Audience [Research]

How Masterful Marketers Use Visual Content to Engage an Audience [Research]

I assume very few hours of your day go by without feasting your eyes on images, videos, infographics, slides and various forms of visual content. I also assume the social media posts, articles, and every digital doodad you find striking almost always offer some degree of eye candy. So… Assuming you’re good with my assumptions, I’m now going to assume you’ll find the following of interest: Researc...
What is the Difference Between a Popunder and a Popup Advert

What is the Difference Between a Popunder and a Popup Advert

This article will explain the difference between a popunder and a popup advert and their various pros and cons – but before we get into the details, let’s start with the basics – what is pop traffic? Pop traffic is a catch-all term used to refer to both popups and popunders. It is traffic and visitors that come to your website as the result of a pop ad being triggered. There are a huge range of p...
Ask the Developer: East Side Games on making counterculture games and licensing an IP

Ask the Developer: East Side Games on making counterculture games and licensing an IP

AppLovin is a global brand and platform, which means we have the opportunity to work with developers from different markets all around the world. In our Ask the Developer series, we speak with developers to learn their strategies, best practices, and expert insights. For this installment, we sat down with Josh Nilson, CEO of East Side Games, to talk about how the company found success by buildi...
Blog Roundup: Striking World Cup Gold and More

Blog Roundup: Striking World Cup Gold and More

Welcome to Blog Roundup, our weekly look at some of the Internet’s best marketing articles you might have missed. This week we’re taking an inside look at the World Cup and more. Let’s round it up! We kick it off with MarTech Today’s Chuck Moran as he examines the future of television advertising in today’s digital world. While our TV-watching habits have certainly changed in the past five ...
6 Experts Share How To Choose Crypto Offers

6 Experts Share How To Choose Crypto Offers

The crypto market is booming, starting from the massive ICOs and Forex trading, and going all the way to affiliate programs, represented in multiple forms and shapes. With so many crypto offers out there, CPA marketers can quite easily get lost in options. There are no clear guidelines for determining which offer is perfect to promote or whether the crypto market will survive in general. Today...
How to Scale Up Your Affiliate Marketing Campaign Today

How to Scale Up Your Affiliate Marketing Campaign Today

Becoming successful at affiliate marketing requires time, patience, and persistence. It also requires you to know how to scale up campaigns that are already making you money. Effective scaling can take affiliate marketing from your “side hustle” to your career by maximizing current success. Think of any traditional business, for example, a clothing store. Let’s say you’re the owner of this stor...
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