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What does 2019 bring to PPC marketing?

What does 2019 bring to PPC marketing?

With the latest Google changes, the arrival of LinkedIn profile targeting and the rise of Amazon as a serious challenger to Google, PPC marketing changed a lot last year. For 2019, experts foreseen lots of hot trends covering paid social, paid search and remarketing but two of them are just about everyone’s minds. So, among artificial intelligence, targeting and voice search, audiences and au...
From community discussions into large businesses: how crypto advertising impacts and guides the crypto space

From community discussions into large businesses: how crypto advertising impacts and guides the crypto space

It’s been 10 years since the first block was mined, since Satoshi Nakamoto released his whitepaper and since the commencement of the first crypto discussions with Satoshi Nakamoto himself. Crypto community came into being in 2008 and from then on it has been growing every day. First it was concentrated on Sourceforge forum and then, in 2009 it moved to Bitcointalk, which has become the mai...
The Key To Mobile Programmatic Growth? S2S In-App Header Bidding

The Key To Mobile Programmatic Growth? S2S In-App Header Bidding

If you are like the majority of app developers and publishers, the following stats will make you giddy with excitement and make you sweat a little. According to eMarketer, by 2020 mobile ad spend will outpace all traditional media combined and account for 43 percent of total media ad spending. This is the stat which should make you feel all warm and fuzzy at the opportunity this represents...
Why Video Advertising Has a Promising Future?

Why Video Advertising Has a Promising Future?

Humans were introduced to video entertainment many decades ago. Since then, human entertainment has been gradually powered by motion pictures, going hand-in-hand with years of technological progress. Thanks to the tenacity of vision-memory, the contribution of videos in our daily lives has only gone up. It’s human nature to find it easier to watch and understand something than to read plain t...
Digital Media for all Age-Groups – This is how Generational Marketing Works

Digital Media for all Age-Groups – This is how Generational Marketing Works

Does digital media primarily target the younger generation? Not necessarily. Does digital media primarily target the younger generation? Not necessarily. The key to reaching different age groups with digital content is generational marketing. This approach involves tailoring the marketing strategy and choice of online channels to the respective generation’s values, interests, and media co...
Mobile gaming is more popular – and more profitable – than ever before

Mobile gaming is more popular – and more profitable – than ever before

Smartphones are the most popular gaming platform, with a market expected to grow into 2022 and beyond. It turns out America’s most popular gaming platform isn’t an Xbox, PlayStation, or even a Nintendo Switch. It’s actually your standard smartphone, as outlined in a recent study from eMarketer. The latest research has projected that mobile gaming will easily overtake console gaming...
Who is responsible for the popularity in sports and fitness wear purchases?

Who is responsible for the popularity in sports and fitness wear purchases?

Almost half of Britons have bought items online after seeing them promoted by a social media influencer.  46% of Britons have purchased items online after seeing them promoted on social media by an influencer, and sports and fitness wear was found to be the most common item type bought because of this.  The study was conducted by the team at Awin, and 2,842 Britons aged 18 and...
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