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Competitive CPC bids for push traffic (and other ad formats)

Competitive CPC bids for push traffic (and other ad formats)

Below are some competitive CPC bids for push traffic. It's interesting for webmasters, because it gives you insight into just how much potential there is to earn with push traffic. For media buyers, it's great guidance to know what you should bid to compete against others trying to buy the same traffic. Bid this much for push traffic to compete: Belarus $0.173 ($173 per 1k cl...
Advertising and Monetizing with Push Notifications

Advertising and Monetizing with Push Notifications

Push Notifications are a well-known and utilized marketing tool to help with re-engagement of apps on a user’s device. These ads are also a significant revenue source for app developers and website owners as it allows them to monetize inactive users. According to the Localytics Data Team, Push Notifications boosts app engagement by 88%. They also found 50% of users will opt into Push Notification...
Publisher’s Ultimate Guide To Web Push Notifications

Publisher’s Ultimate Guide To Web Push Notifications

In our previous blog post you’ve learned the very basics of web push notifications. But why it’s such a goldmine for publishers? The browser push messages were invented by Google so this ad format is 100% compliant with Better Ads and Google Chrome requirements. The web push messages are sent by the browser and are shown out of your website – that’s how it brings additional income without affe...
Cold Push Notifications. How Not To Screw Up The New Advertising Format

Cold Push Notifications. How Not To Screw Up The New Advertising Format

Push notifications are short messages with the link to the sender. You have definitely seen them before, here’s just an example of what they may look like: The history of push notifications began in the early 1990s, with the PointCast Company starting its PointCast Network — a free program sending personalized news to the users. In fact, PointCast were the first ones to combine the Internet and...
Push Notifications Webinar: 29 Tricky Questions You Asked

Push Notifications Webinar: 29 Tricky Questions You Asked

Another webinar is over, and we are again meeting our traffic experts who gathered to answer all your tricky webinar questions. [Watch the webinar HERE] Before we begin, we wanted to thank all of you who attended the webinar, asked questions, and made comments. Our team was excited to see such an interest in this event! https://www.instagram.com/p/BjE199BlVF8/ Let’s get back to business! We ...
Reach More Users and Higher Conversions with Push Notifications

Reach More Users and Higher Conversions with Push Notifications

There are many channels that help advertisers reach their audience. But there is one allowing them to effectively re-engage users with customized content in real time – push notifications. What Are Push Notifications? Push notifications are clickable messages that pop up from an app or website. They provide convenience and value to customers. Users can receive any real-time information via push:...
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