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Crakrevenue Adds PayPal

Crakrevenue Adds PayPal

CrakRevenue is pleased to announce it has added PayPal as a payment option for select affiliates. Many of you expressed the desire to see additional payment options at CrakRevenue. Your requests haven’t fallen on deaf ears: we are happy to announce that PayPal is now available for our affiliates located in Canada and the US. It’s been a long time coming, but it’s finally here! Why Pa...
Exoclick Introduces Cpm For Its Popular In-stream Video Ad Format

Exoclick Introduces Cpm For Its Popular In-stream Video Ad Format

ExoClick, the innovative ad company, has introduced the CPM payment model for its popular in-stream video ad format. This allows advertisers to bid on CPM and Smart CPM in addition to CPV and CPC. For advertisers who need clarification of each payment model for ExoClick’s in-stream format, here are some tips: CPM (cost per mille) – Suitable for all campaigns with a high CTR & View rate giv...
Difficulty distribution algorithm

Difficulty distribution algorithm

We're proud to announce that we've developed an algorithm that allows us to dynamically adjust the difficulty based on each visitor's visit length. This new feature will contribute to a more fair distribution of verified shares based on workers length, and it will benefite every single member of NeroHut....
Why You Should Use the Popunder Ad

Why You Should Use the Popunder Ad

First, let’s read a little story. Once upon a time, in the online kingdom of the World Wide Web, there lived two brothers who were known as the Pop brothers. The online kingdom of the world-wide-web The older - named Pop-Up - was a noisy, annoying, in-your-face, slick and sleazy brat. His younger brother - named Pop-Under - was a shy, well-mannered and gentle soul who always waited his tur...
The Official TrafficStars Publisher Starter Pack!

The Official TrafficStars Publisher Starter Pack!

Welcome to TrafficStars! We’re really excited to have you here. In this post, you’ll find a list of handy links, articles, guides, tutorials and videos to help you drive up your advertising revenues using the TrafficStars platform. We like to call it the TrafficStars Publisher Starter Pack. 😉 Have a look around – we tried our best to put together all information you might need. If you don’t fin...
Ads.txt – A Necessity for All Publishers

Ads.txt – A Necessity for All Publishers

What is ads.txt?   Ads.txt is a major brand safety tool developed by IAB Tech Lab to fight inventory fraud and improve transparency in the world of digital advertising. It essentially labels who is and isn’t approved to sell traffic from a website. It guarantees that your website inventory is protected from fraud and is sold only through “authorized advertising systems.” Because publishers sel...
Engage.IM Featured on Fast Company for Powering an Open Web

Engage.IM Featured on Fast Company for Powering an Open Web

We recently announced Engage.IM, our patent pending publisher hosted social platform that publishers are able to use directly on their sites. Based on feedback from our publishing partners, this has been a major gamechanger for growing loyal audiences and revenue. When we created Engage.IM, we wanted to provide an alternative support system to publishers who were suffering from Facebook’s latest...
Ad Tech Deconstructed: What is a mediation layer?

Ad Tech Deconstructed: What is a mediation layer?

The world of ad tech can be confusing—that’s why we’re bringing you our Ad Tech Deconstructed series. We’re putting ad tech under a microscope to examine exactly how things work. For today’s installment, we’ll talk about what exactly a mediation layer is and how it works. The standard structure of automatic ad buying is commonly called “the waterfall.” The waterfall organizes ad sources in a wa...
16 Mediation Questions You Need to Answer

16 Mediation Questions You Need to Answer

So you’ve been monetizing your mobile app for a while now and you heard about this thing called "mobile ad mediation." After doing some light digging on Google, you begin to realize that you’re missing out on opportunities to significantly increase your mobile advertising revenue and start to wonder what it’s going to take to get started with a mediation platform. Where do you even begin? But fir...
In-app header bidding: The good, the bad, and the reality

In-app header bidding: The good, the bad, and the reality

Leveling the playing field for publishers is a great objective, but header bidding may not be a good fit for in-app advertising. Throughout the short but active history of programmatic advertising, there have been many initiatives to make the auction process more equitable for publishers that too often find themselves surviving on too small of a piece of the ad revenue pie. Will the latest hype...
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