Native and Programmatic Advertising: The Perfect Combination

Native and Programmatic Advertising: The Perfect Combination

The native programmatic space is growing rapidly as more advertisers are shifting their budgets to this method. But what is prompting this shift from display to native? According to eMarketer, growth in native programmatic is driven by “publishers’ pursuit of higher-value and more mobile-friendly inventory, as well as by advertisers’ demands for more engaging, less intrusive ads.” According to e...
What CMOs Should Look For in a Trustworthy Programmatic Partner

What CMOs Should Look For in a Trustworthy Programmatic Partner

Programmatic is ideal for many publishers and advertisers, especially those seeking an efficient delivery of ads at global scale, but it has come under fire of late. Issues ranging from ad fraud to brand safety concerns have caused some advertisers and publishers to see programmatic as problematic. Will investment continue alongside the bad press? Despite the lingering issues and worries, program...
Part 4 – How Well Do You Know About Programmatic? 10 Facts

Part 4 – How Well Do You Know About Programmatic? 10 Facts

Programmatic has been an ongoing buzz lately, and for good reason. Since our announcement of going native programmatic last autumn, we have been keeping up with the trends that follow this automated method of buying. As we did the last ten years with trends in the digital advertising world. Not only is programmatic a way for advertisers and publishers to attain high quality inventory, going nati...
In-app header bidding: The good, the bad, and the reality

In-app header bidding: The good, the bad, and the reality

Leveling the playing field for publishers is a great objective, but header bidding may not be a good fit for in-app advertising. Throughout the short but active history of programmatic advertising, there have been many initiatives to make the auction process more equitable for publishers that too often find themselves surviving on too small of a piece of the ad revenue pie. Will the latest hype...
MobAir: Programmatic Advertising and Its Best Practices

MobAir: Programmatic Advertising and Its Best Practices

The whole advertising industry is moving towards automation – from print and TV ads to digital ones, representing a turning point in its history. In times of traditional display advertising, ads were bought and sold by salespeople. Today’s media buying requires no human touch. It all happens automatically, or programmatically. Programmatic ad spend is rapidly growing across the world. In the late...
Clickky: Best Media For Learning About Programmatic Advertising

Clickky: Best Media For Learning About Programmatic Advertising

For mobile marketing professionals who work with programmatic advertising, it’s crucial to stay on top of the most recent industry developments. Research, statistics, op-eds on the upcoming trends, opinions from the thought leaders and decision-makers — all that is necessary for understanding the dynamics of the economy and spotting opportunities for growth. Among the dozens of media resources onl...
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