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Case Study: How 3 Publishers Increased Native Ad Zone Cpms

Case Study: How 3 Publishers Increased Native Ad Zone Cpms

Native advertising performs the best for both advertisers and publishers when the Native ad zones appear exactly like the content of a publisher site. Additionally Native can increase conversion rates for advertisers and improve user experience when they display a title and description text and the ad zone is highlighted that it contains ads. For advertisers this generates more clicks and for...
Banner Blindness: What It Is, Why It Happens & What to Do About It

Banner Blindness: What It Is, Why It Happens & What to Do About It

These days, online consumers are regularly bombarded by a variety of advertisements. This occurs so often that many of them have started to ignore online ads altogether. And as a whole, the click-through rates for banner advertisements (also known as display ads) have continued to decline over the last decade, leading to Banner Blindness. What is Banner Blindness? As Neil Patel put it, banne...
Advertising Alternatives That Bypass Ad Blockers

Advertising Alternatives That Bypass Ad Blockers

Increasingly more people have started using ad blockers over the past years. And even if only a small portion of the internet population uses ad removal software, the loss in ad revenue is pretty substantial. Digital marketers and advertisers have had to deal with this issue for the past couple of years and recently they started turning to a whole array of solutions such as anti-blocking softwa...
What is Native Advertising?

What is Native Advertising?

Are you entirely new to learning about native advertising? Or you’ve heard about it in passing and want a deeper understanding of everything it entails? We’ve compiled a few of the key elements involved in native advertising below to help you gain more knowledge about what it is, how it relates to content recommendations, and how you can benefit from utilizing native ads right now. The Basic...
How Travel Brands Can Use Native Advertising This Summer

How Travel Brands Can Use Native Advertising This Summer

Now that the summer season is here, it’s the perfect time to curate and plan your travel-related content and campaigns. According to data from Think With Google, consumers have become research-obsessed. Travelers are increasingly researching information such as where to eat, the best excursions or the best travel deals well in advance. For example, some people might insist on checking out the men...
Native and Programmatic Advertising: The Perfect Combination

Native and Programmatic Advertising: The Perfect Combination

The native programmatic space is growing rapidly as more advertisers are shifting their budgets to this method. But what is prompting this shift from display to native? According to eMarketer, growth in native programmatic is driven by “publishers’ pursuit of higher-value and more mobile-friendly inventory, as well as by advertisers’ demands for more engaging, less intrusive ads.” According to e...
Jeff Bullas Says Engage.IM Will Disrupt The Native Ad Industry

Jeff Bullas Says Engage.IM Will Disrupt The Native Ad Industry

There is no doubt that the native advertising industry is evolving. Jeff Bullas, one of the top social and content marketers in the world, recognized Engage.IM as a leader in that change. How One Innovative Company Is Disrupting The Native Ads Space (And Why You Should Jump On Board) https://t.co/asG0Wqz2Kz #nativeads #nativeadvertising #nativeadfeeds pic.twitter.com/MQAauMg2YE — Jeff Bullas...
How Revcontent Means Complete Brand Protection

How Revcontent Means Complete Brand Protection

Brand safety and protection is a top priority when exploring native advertising and content recommendation, and we have always been proactive in ensuring consumers are protected with industry-leading technology that drives a powerful user experience. We believe in building relationships built on trust and powering personal web experiences. For publishers, this means industry leading performance a...
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