What is the Future of Mobile Video Advertising? 5 Bold Predictions

What is the Future of Mobile Video Advertising? 5 Bold Predictions

In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space look like for the rest of 2018 and going forward? How will everything look in 2019, 2020 and beyond? We’ve gazed into the crystal ball to see what the future hold...
All Hail the King: Mobile Video Reigns Supreme

All Hail the King: Mobile Video Reigns Supreme

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video, and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. No wonder eMarketer...
Are Your Video Views Accurate? Comparing Video Viewability Metrics

Are Your Video Views Accurate? Comparing Video Viewability Metrics

Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56 percent better than banners and 34 percent better than native ads. No wonder advertisers are spending more on these ad formats year over year. But, how can you make sure people are actually watching and interacting with your in-app ads? In particular, ad fraud related to invalid traf...
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