Addressing the issue of mobile app churn

Addressing the issue of mobile app churn

Mobile app creation is an essential part of any marketing strategy. Today people spend much of their time within applications and games. However, the majority of users are ready to abandon a new digital invention soon after install. Why do they leave? In this post, we’ll try to clear up a few things. Define the reasons The app market is highly competitive. There are a lot of products...
Mobile Banking – Are You In Or Out?

Mobile Banking – Are You In Or Out?

Managing finances has become increasingly complex as there are many different financial services to choose from; credit cards, bank transfers, payments, investing and more. We are all looking for a quick, easy and accessible solution when it comes to handling our money. More mobile first companies are creating apps that can assist customers to manage their banking tasks, while simultaneously ba...
Stats Roundup: What App Developers Should Know About Monetization

Stats Roundup: What App Developers Should Know About Monetization

App monetization strategy shouldn’t be a result of guesswork. The most successful app developers make assumptions on the basis of facts and figures. So here are some of the recent statistics that can help developers distinguish the prevalent trends in mobile monetization and forecast the pace of the industry growth. Global mobile app revenue through the years The first thing that app developer...
6 Best Ways to Re-Engage App Users and Drive Sales

6 Best Ways to Re-Engage App Users and Drive Sales

Audience retention for mobile apps can have a strong impact on ROI. App developers spend a considerable amount of time and resources trying to acquire new users that have never used their apps before, but re-engaging existing users can be a cost-effective, savvy way to get your existing audience excited about using your app again. As an app developer, you know that retention and engagement rate...
User-friendly mobile application: what we need to know

User-friendly mobile application: what we need to know

With the rapid evolution of digital tech, no one today is surprised by a new mobile app or a fascinating game. The app stores are congested. Consumers easily uninstall tiresome digital products. They can exchange one application for another within a minute. What should app developers and marketers do in this situation? Much debate surrounds the issue of user engagement, app attractivene...
A Step-by-Step Guide to Mobile App creation

A Step-by-Step Guide to Mobile App creation

Mobile app and game industry is constantly developing. The number of digital inventions is growing at a fast pace. In this regard, many entrepreneurs are wondering how they can launch a competitive product. Sometimes an interesting app idea comes to your mind. That’s great but in order to translate vision into reality, you need a solid plan. Only careful thinking about each step can help a ...
Everything You Need To Know About Unified Auctions Today

Everything You Need To Know About Unified Auctions Today

As mobile viewership habits further consolidate on a few big properties, publishers are finding it increasingly difficult to monetize their apps. It’s not that there isn’t money to be made - global mobile app revenues are expected to rise from $88 billion to $189 billion between 2016 and 2020 - it’s just that many apps are not effectively monetized. To the average publisher, a user is worth aro...
Taking the guesswork out of app monetization with Firebase Predictions

Taking the guesswork out of app monetization with Firebase Predictions

Earlier this year, at the Game Developers Conference, we shared how we’re innovating across our platforms to help our partners grow their audience and earn more from their apps. One emerging trend in game monetization is the use of both in-app purchases (IAPs) and ads. Last year alone, the number of gaming apps in the Google Play store employing this “hybrid monetization” strategy grew by more tha...
How To Generate Maximum Revenue With In-app Ads: A Guide For App Developers

How To Generate Maximum Revenue With In-app Ads: A Guide For App Developers

App developers want to get the maximum benefit from their apps. But what are the main steps towards successful mobile monetization? There are several factors that developers should consider before shaping their strategy. Let’s review the best practices for ad publishers to generate more revenue and successfully monetize their app. Focus on the efficient ad formats There are numerous ad formats...
E-book: Monetizing casual games the right way

E-book: Monetizing casual games the right way

Саsual games are shaking up the top app charts in 2018. Games like Playrix’s Homescapes, Design Home by Glu Mobile, and Pixelberry’s Choices all hold high positions in “top grossing” charts superseding  many midcore titles.Why is this genre so popular? How exactly do developers monetize their casual games? What techniques do they use in order to both keep users engaged and earn money? We partne...
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