Blockchain, Meet Mobile Ad Tech

Blockchain, Meet Mobile Ad Tech

Blockchain is the latest buzzword in the ad world. To further fuel the fire, Forbes recently reported that 15% of banks and 14% of financial market institutions plan to implement blockchain-based services within the next few years. But what is blockchain technology and why does it matter to advertisers? First, let’s take a step back and talk about cryptocurrency. Most people are familiar with ...
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