MobAir: Programmatic Advertising and Its Best Practices

MobAir: Programmatic Advertising and Its Best Practices

The whole advertising industry is moving towards automation – from print and TV ads to digital ones, representing a turning point in its history. In times of traditional display advertising, ads were bought and sold by salespeople. Today’s media buying requires no human touch. It all happens automatically, or programmatically. Programmatic ad spend is rapidly growing across the world. In the late...
MobAir: 15 Tried-and-Tested Ways to Monetize Your Mobile App

MobAir: 15 Tried-and-Tested Ways to Monetize Your Mobile App

How to monetize a mobile app? Each app developer gets concerned with this question sooner or later. For better or worse, there is no silver bullet. The ever-growing mobile market continuously brings new app monetization strategies to the table. The task is to pick the one that suits your needs best, depending on your goals and KPIs. If you want to get your app monetized and seek advice, look no...
MobAir: Location-Based Advertising – The Value of Location Data

MobAir: Location-Based Advertising – The Value of Location Data

Do you believe that location data is a relic of the past? Don’t jump to conclusions. The quality of location data has significantly improved in recent years, and its overall potential seems quite promising today. Location data unlocks vast business opportunities for marketers who want to target their customers in a more efficient way. That said, location-based advertising has found itself in the...
MobAir Recognized in the AppsFlyer Performance Index

MobAir Recognized in the AppsFlyer Performance Index

MobAir is on the list of the best performers in AppsFlyer Performance Index, revealing the top media sources in mobile advertising across eight regions around the world during H2 2017. In the non-gaming category, MobAir was ranked No. 20 among other media sources in the Power Ranking, indicating the company’s solid position on the market. Mobile analytics company AppsFlyer has recently released...
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