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8 Futuristic Insights for the Future of Marketing

8 Futuristic Insights for the Future of Marketing

In an era when our smartphones have super features like all the filters, the lenses and the apps that can produce revolutionary content, you have to rethink your whole marketing strategy in order to stand out. Exploring new marketing realities and daring to be different with futuristic visuals and content is a sure way to express your brand self and gain awareness. Here are some of the bes...
Digital Media for all Age-Groups – This is how Generational Marketing Works

Digital Media for all Age-Groups – This is how Generational Marketing Works

Does digital media primarily target the younger generation? Not necessarily. Does digital media primarily target the younger generation? Not necessarily. The key to reaching different age groups with digital content is generational marketing. This approach involves tailoring the marketing strategy and choice of online channels to the respective generation’s values, interests, and media co...
Some Social Media Promotion Ideas for Innovating Marketing

Some Social Media Promotion Ideas for Innovating Marketing

At times you would find your social media not working on the expected lines after you have registered and published your social accounts. Why is it that there is the lesser impact? How do you spread the word about your pages? Where do you spend your time promoting this? So, you have the right place to kickstart your social media promotions. There are some basics of social media marketing that yo...
Taboola: Finance Marketers – New Data Reveals 4 Things Holding You Back

Taboola: Finance Marketers – New Data Reveals 4 Things Holding You Back

I want to start by saying to all finance marketers: your digital advertising is strong—but it could be stronger. First off, finance is one of Taboola’s strongest verticals, and it’s not just us. According to data from eMarketer detailing digital ad spending, you’re predicted to spend $11.3 billion dollars on digital advertising in 2018, which will increase to $15.2 billion by 2021. Not only that, ...
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