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Viewability, Brand Safety And Fraud. Insights Of Yaroslava Antipina, CEO At IAB Ukraine

Viewability, Brand Safety And Fraud. Insights Of Yaroslava Antipina, CEO At IAB Ukraine

The global digital advertising market is still a Wild West of the internet economy. The rapid development of technology opens up great prospects for advertisers and publishers alike. However, it also creates pitfalls. Unreliable partners, undisclosed rebates and obscure data plague market players all over the world. How to make sense of the market and find a way to better transparency and accounta...
Artificial Intelligence in India – Opportunities, Risks, and Future Potential

Artificial Intelligence in India – Opportunities, Risks, and Future Potential

In a recent interview with TechEmergence, InMobi’s Avi Patchava, VP Data Sciences ML & AI, spoke about what he believes are India’s four biggest strengths to face the upcoming AI disruption. Read his views below: ·“India has an abundance of engineering talent which has been trained over the last 2 decades which needs to be funneled into a new direction due to the automation of IT services. Th...
Revcontent Employee Spotlight: Richard Marques, Chief Marketing Officer

Revcontent Employee Spotlight: Richard Marques, Chief Marketing Officer

Welcome to our new Employee Spotlight Series! Each week, we will introduce you to one of our employees so you can learn more about what goes on behind-the-scenes. Today, we’re talking to Richard Marques, Revcontent’s Chief Marketing Officer. We asked Richard a little bit about what his day-to-day entails and some of the challenges he faces in this role. What does a typical day look like for...
The Future of Data is Recognizing Intent: Interview with the Head of Global Partnerships at Bombora

The Future of Data is Recognizing Intent: Interview with the Head of Global Partnerships at Bombora

We all want to reach our audience at the right time—advertisers and publishers alike crave that genuine connection with them, hoping to provide valuable information, services or products. Knowing exactly what’s valuable at what time is the tough part. That’s where data is helpful—it can help discover a person’s interests, demographics, preferences and more. Bombora, a leading provider of B2B data...
AdColonized: Getting to Know Alex Andronicos

AdColonized: Getting to Know Alex Andronicos

Alex Andronicos is one of our rockstar Product Designers in our LA headquarters! From designing and developing interfaces to improving workflow, Alex has his hands full. Alex’s background is in graphic and web design, and he loves to keep up with the latest trends and continue learning about the industry by reading design blogs. On the weekends, he likes to go hiking with his dog, try new restau...
#MeetTheTeam: This is Claire – Our Senior Account Executive

#MeetTheTeam: This is Claire – Our Senior Account Executive

Introducing our very own Senior Account Executive, Claire. A true Parisian both in style and accent, Claire is a real spitfire who knows how to get things done. There’s no missing those cool tattoos, the changing hair colors and badass attitude, but we all know she’s a big mush deep inside. A wholehearted family woman with work ethics of a cheetah with nothing less than a full-on professional mi...
Nathan Latka Interviews Revcontent CEO/Founder, John Lemp, on The Top Entrepreneurs Podcast

Nathan Latka Interviews Revcontent CEO/Founder, John Lemp, on The Top Entrepreneurs Podcast

Nathan Latka interviews Revcontent CEO/Founder, John Lemp, on The Top Entrepreneurs Podcast. Listen to the full interview below: Posted by: Morgan McAbee...
Boost Revenues With Enhanced Product Feeds: Feedonomics

Boost Revenues With Enhanced Product Feeds: Feedonomics

Did you know LinkConnector and Feedonomics have teamed up to enable LC merchants to get the most out of their product feeds? Feedonomics is a company specializing in product feed development and optimization for online merchants. Through product feed optimization, merchants drive stronger results from their affiliate partners. Feedonomics stands out from their competition with several unique me...
How To Win In The Gaming Vertical: An Interview With Sjors Land

How To Win In The Gaming Vertical: An Interview With Sjors Land

"Work hard, play hard" This cliché has spread through the affiliate marketing industry like wildfire, and most of us are burnt out on the phrase (and rightly so). But what if you could combine them… and make your play become your work (or vice versa)? Meet the Gaming vertical - a well-established, multi-billion-dollar industry that brings the joy of games to massive audiences around the world. ...
How to stay in the digital advertising business as a publisher

How to stay in the digital advertising business as a publisher

We have a new Head of Publishers in our team, Emanuele Pezzulla. To introduce him to the public we sat down and discussed some key issues for publishers in the digital advertising industry. We also talked about some of the standout features that sets Adcash apart from other similar platforms – from a fully customizable service to higher competitive rates due to effective fraud filters and to a s...
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