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AppLovin presents: Ad Tech Deconstructed – a glossary for ad tech terms and concepts

AppLovin presents: Ad Tech Deconstructed – a glossary for ad tech terms and concepts

The world of ad tech is full of jargon and complex concepts. What’s why we’re breaking things down for you in our Ad Tech Deconstructed series where we put various ad tech terms and concepts under a microscope. Here’s what we’ve covered so far. Ad Tech Deconstructed: What is a mediation layer? A mediation layer essentially automates the optimization of the programmatic waterfall based on pa...
Online Advertising Glossary

Online Advertising Glossary

If you’re just getting started in online advertising, you might have many doubts, specially regarding the industry specific vocabulary. To help you find this is information in the same place, we’ve put together a Online Advertising Glossary! If there’s a term you can’t find – don’t worry! Contact us and we’ll be happy to help. A Ad Exchange A technology platform that facilitates the buying...
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