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Frequency Capping and Priority Explained

Frequency Capping and Priority Explained

Whether you’re just getting started and still getting to grips with your CPMs, CTRs and S2Ss or you’re a seasoned media buyer; one thing that seems to remain unclear for some is how Frequency Capping and Banner Priority works. Both of these are pretty cool tools which allow you even greater control over how you can better manage and optimise your TrafficStars campaigns, yet our Account Man...
BitterStrawberry: Frequency capping and the way it influences your campaign’s performance

BitterStrawberry: Frequency capping and the way it influences your campaign’s performance

In the digital advertising context, you will use a lot of tools to create a campaign. One of the tools that has a great impact on your campaign’s performance is the frequency capping. What is frequency capping? Frequency capping refers to the process that limits the number of time the same user is exposed to a specific ad in a set period of time, preventing him to get overwhelmed, annoyed or s...
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