Advertisement

How You Should be Doing Mobile Cross-Platform Attribution, as Told by a Branch Executive

How You Should be Doing Mobile Cross-Platform Attribution, as Told by a Branch Executive

Mobile—the device that every marketer wants to figure out. How are consumers engaging when they’re using mobile devices, where are they surfing the web, and how exactly can we give them what we want? Most importantly, we want to know how mobile stacks up to the rest of our targeting strategy, and to make sure no consumer action is slipping through the cracks—that’s where cross-platform attribution...
DMCA.com Protection Status