Beyond Cryptocurrency: The Value Of Blockchain

Beyond Cryptocurrency: The Value Of Blockchain

Blockchain On The Brain During the second half of 2017, it seemed that all anyone could talk about was cryptocurrency and the meteoric rise of Bitcoin’s value. Everyone had their eyes on the crypto markets and articles began popping up to explain cryptocurrency and the technology that cryptocurrencies run on: blockchain. ICOs (initial coin offerings) began pulling in tens of millions of dollars...
Top Crypto Terms Deep Dive: Smart Contracts

Top Crypto Terms Deep Dive: Smart Contracts

A common misconception about blockchain is that all blockchains are related to Bitcoin. As we covered before into our deep dive into blockchain, Bitcoin was the first blockchain but it is no longer the only blockchain. One of these other blockchains is Ethereum – a name you no doubt have heard mentioned before. Ethereum And The Spread Of Smart Contracts Ethereum is often recognized for pulli...
Top Crypto Terms Deep Dive: Blockchain (Part 2)

Top Crypto Terms Deep Dive: Blockchain (Part 2)

Top Crypto Terms Deep Dive: Blockchain (Part 1) When people think about blockchain they probably think of one thing: Bitcoin. Bitcoin was the first known application of a blockchain, developed by the anonymous Satoshi Nakamoto. Today, Bitcoin is by no means the only blockchain or the only application of blockchain. However, Bitcoin’s mechanisms inspired all blockchains that followed in some ...
Blockchain, Meet Mobile Ad Tech

Blockchain, Meet Mobile Ad Tech

Blockchain is the latest buzzword in the ad world. To further fuel the fire, Forbes recently reported that 15% of banks and 14% of financial market institutions plan to implement blockchain-based services within the next few years. But what is blockchain technology and why does it matter to advertisers? First, let’s take a step back and talk about cryptocurrency. Most people are familiar with ...
The Potential of Blockchain in Digital Advertising | Ending Facebook’s Dominance

The Potential of Blockchain in Digital Advertising | Ending Facebook’s Dominance

Blockchain technology is taking over the way the world works. The development of this technology will allow many daily operations of governments, businesses, and individuals to be made more effective and efficient. What is Blockchain technology and is it just used for Bitcoin? Adoption levels are still in the beginning stages, as people get to grips with how it works and what potential appli...
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