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Frequency Capping and Priority Explained

Frequency Capping and Priority Explained

Whether you’re just getting started and still getting to grips with your CPMs, CTRs and S2Ss or you’re a seasoned media buyer; one thing that seems to remain unclear for some is how Frequency Capping and Banner Priority works. Both of these are pretty cool tools which allow you even greater control over how you can better manage and optimise your TrafficStars campaigns, yet our Account Man...
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