Ask the Developer: East Side Games on making counterculture games and licensing an IP

Ask the Developer: East Side Games on making counterculture games and licensing an IP

AppLovin is a global brand and platform, which means we have the opportunity to work with developers from different markets all around the world. In our Ask the Developer series, we speak with developers to learn their strategies, best practices, and expert insights. For this installment, we sat down with Josh Nilson, CEO of East Side Games, to talk about how the company found success by buildi...
Ad Tech Deconstructed: What developers should know about CPI and CPCV for rewarded video

Ad Tech Deconstructed: What developers should know about CPI and CPCV for rewarded video

For mobile game developers that use rewarded video ads in apps, it’s important to understand that there are two ways providers pay out based on the CPMs delivered by campaigns. The first way is by running campaigns that pay on a completed view. The second is by running campaigns that pay after a completed action on a video view. For example, the action could be tapping to install an app, signin...
Does Google care about Android fragmentation?

Does Google care about Android fragmentation?

Not now—but it should. Apple held its annual Worldwide Developers Conference (WWDC) this week and as always, it took the opportunity to dig into Google’s Android fragmentation problem. Apple claims that 81% of supported devices have been updated to the company’s latest software, iOS 11. Android, on the other hand, has a feeble 5.7% install rate for its latest 8.0 and 8.1 “Oreo” operating system. ...
AppLovin presents: Ad Tech Deconstructed – a glossary for ad tech terms and concepts

AppLovin presents: Ad Tech Deconstructed – a glossary for ad tech terms and concepts

The world of ad tech is full of jargon and complex concepts. What’s why we’re breaking things down for you in our Ad Tech Deconstructed series where we put various ad tech terms and concepts under a microscope. Here’s what we’ve covered so far. Ad Tech Deconstructed: What is a mediation layer? A mediation layer essentially automates the optimization of the programmatic waterfall based on pa...
Ask the Developer: How Tapps Games built its portfolio of over 250 games

Ask the Developer: How Tapps Games built its portfolio of over 250 games

AppLovin is a global brand and platform, which means we have the opportunity to work with developers from different markets all around the world. In our Ask the Developer series, we speak with developers to learn their strategies, best practices, and expert insights. For this installment, we got to speak with members of the Tapps Games team including Co-founder Flávio Miyamaru, VR Head of Produ...
AppLovin selected as one of Inc.’s Best Workplaces

AppLovin selected as one of Inc.’s Best Workplaces

We are proud to announce that AppLovin was selected as one of Inc. Magazine’s “Best Workplaces” award for 2018. This highly selective award is given to American companies for their engaging cultures and people practices. AppLovin’s open and collaborative culture has also been recognized by AdAge’s Best Places to Work, Entrepreneur’s Top Company Cultures award and San Francisco Business Times’ Best...
Ad Tech Deconstructed: What is a mediation layer?

Ad Tech Deconstructed: What is a mediation layer?

The world of ad tech can be confusing—that’s why we’re bringing you our Ad Tech Deconstructed series. We’re putting ad tech under a microscope to examine exactly how things work. For today’s installment, we’ll talk about what exactly a mediation layer is and how it works. The standard structure of automatic ad buying is commonly called “the waterfall.” The waterfall organizes ad sources in a wa...
In-app header bidding: The good, the bad, and the reality

In-app header bidding: The good, the bad, and the reality

Leveling the playing field for publishers is a great objective, but header bidding may not be a good fit for in-app advertising. Throughout the short but active history of programmatic advertising, there have been many initiatives to make the auction process more equitable for publishers that too often find themselves surviving on too small of a piece of the ad revenue pie. Will the latest hype...
AppLovin CEO Adam Foroughi talks about entrepreneurship and the future of mobile at 3Q Digital Summit

AppLovin CEO Adam Foroughi talks about entrepreneurship and the future of mobile at 3Q Digital Summit

3Q Digital and Google hosted the 3Questions Executive Summit last week, which gathered the biggest thinkers in media, games, entertainment, video, fitness, and healthcare to talk about the changing technology and media landscapes. AppLovin CEO Adam Foroughi took to the stage with 3Q Digital CEO David Rodnitzky to talk about the origins of AppLovin as well as the evolving mobile ecosystem. Rodnitz...
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