8 Things You Need to Know About In-App Advertising

8 Things You Need to Know About In-App Advertising

In-app advertising is a way to monetize app usage by displaying third-party advertisements within an app. It creates a revenue stream for the developer which in turn allows the user to access the app for free. However, all too often the ad experience delivered is annoying and puts users off the app altogether – limiting app usage and future earning potential. But it needn’t be so. Think...
User engagement metrics: what is retention rate?

User engagement metrics: what is retention rate?

As an app developer, your final goal is to make your app profitable and visible in the app store. You may be pouring a lot of resources into ASO, which can produce good results. However, your rank-building efforts will not be complete without retention rate improvement. Retention rate is one of the most important user engagement metrics, which makes an app sticky and illustrates the way...
How Mobilechain Will Benefit Mobile Users

How Mobilechain Will Benefit Mobile Users

We created Mobilechain for one central purpose: to transform the mobile economy using blockchain technologies. Our team knows that without mobile users, the mobile economy wouldn’t exist. And we know that the mobile industry hasn’t necessarily evolved along with mobile consumer demands. Mobile consumers are demanding more from the businesses they interact with on the mobile devices and mobile co...
How Mobilechain Will Benefit App Developers

How Mobilechain Will Benefit App Developers

We created Mobilechain for one central purpose: to transform the mobile economy using blockchain technologies. Our team knows that mobile app developers are the cornerstone of the app economy. And we know that not much has changed in the mobile economy since the original third-party apps were launched on the app stores despite rapid changes in the mobile industry. That’s why we’ve designed all ...
5 Common Mistakes In The App Monetization

5 Common Mistakes In The App Monetization

As an app developer, you have to focus on many things: working out the concept of the app, coming up with the design and scenario, testing app for bugs and ensuring that UX is perfect. It’s a lot of work and there’s little time left for honing your monetization strategy. And yet, if you want to earn revenue with your app, monetization is the final goal. So it is really important to avoid mistakes ...
Stats Roundup: What App Developers Should Know About Monetization

Stats Roundup: What App Developers Should Know About Monetization

App monetization strategy shouldn’t be a result of guesswork. The most successful app developers make assumptions on the basis of facts and figures. So here are some of the recent statistics that can help developers distinguish the prevalent trends in mobile monetization and forecast the pace of the industry growth. Global mobile app revenue through the years The first thing that app developer...
How To Monetize An App With Clickky

How To Monetize An App With Clickky

Do you want to turn your app into a source of income? With Clickky, you can do it. It’s easy to set up a monetization campaign and earn revenue from displaying ads to your audience. Here are simple steps towards making an app into a business. Create an account Start with filling out the registration form to join Clickky and create a publisher’s account. You can sign up as an affiliate publis...
UK Consumers Plan To Spend World Cup Halftime Breaks Playing Mobile Games

UK Consumers Plan To Spend World Cup Halftime Breaks Playing Mobile Games

New Tapjoy consumer survey finds mobile gamers are most likely to click on film trailers and ads for sports content. The World Cup remains the single largest media event in modern history, drawing a global viewership of more than 3.2 billion. It’s especially beloved in the UK, where more than 20 million passionate viewers tuned in for the final match between Germany and Argentina in 2014. With ...
Top 5 ideas to strengthen your app marketing strategy

Top 5 ideas to strengthen your app marketing strategy

The digital technologies are developing rapidly. Businesses have to stay competitive in this changing world. App developers and marketers need to take into account recent trends, re-examine approaches to advertising. Smarter solutions help them to ensure the quality of the inventions being launched, get a new audience, and keep the existing customers engaged. In this post, we’ll look at dif...
Typical mistakes in mobile app marketing

Typical mistakes in mobile app marketing

All business owners try to use mobile apps to promote their products or services. Applications are the best marketing tools in our days when everybody has a smartphone. When you want to expand your brand creation of a mobile app is a necessity. However, app development could not itself ensure the success of your business. The main objective is to find the efficient strategy of advertising. ...
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