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Advertising and Monetizing with Push Notifications

Advertising and Monetizing with Push Notifications

Push Notifications are a well-known and utilized marketing tool to help with re-engagement of apps on a user’s device. These ads are also a significant revenue source for app developers and website owners as it allows them to monetize inactive users. According to the Localytics Data Team, Push Notifications boosts app engagement by 88%. They also found 50% of users will opt into Push Notification...
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