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6 Essential WordPress Plugins For Your Site’s Monetization

6 Essential WordPress Plugins For Your Site’s Monetization

Previously we’ve discussed the main tactics used by bloggers to monetize their sites, and today’s compilation is divided into three groups of the most popular monetization methods. We decided to facilitate your blogging job, which is especially crucial if you’re blogging professionally. So below we’ve got WordPress plugins indispensable for blog owners who make money with their hobby. P...
Frequency Capping and Priority Explained

Frequency Capping and Priority Explained

Whether you’re just getting started and still getting to grips with your CPMs, CTRs and S2Ss or you’re a seasoned media buyer; one thing that seems to remain unclear for some is how Frequency Capping and Banner Priority works. Both of these are pretty cool tools which allow you even greater control over how you can better manage and optimise your TrafficStars campaigns, yet our Account Man...
How To Advertise Your Marijuana Business Online

How To Advertise Your Marijuana Business Online

Cannabis marketing  is a confused subject and there is a lot of confusion about what can be done and what cannot be done or where you can promote your business. Though cannabis or marijuana  is legal in half of the states in the USA, it is still illegal at the federal level. So, how do you go about cannabis advertising or marijuana advertising online? Section 843 of the Controlled Substanc...
Daisycon launches a set of new features in the advertiser interface

Daisycon launches a set of new features in the advertiser interface

Daisycon launches a set of new features in the interface for its advertisers. This launch focuses on the following possibilities: managing, approving and searching publishers, testing transactions and viewing statistics. The interface, MyDaisycon, is launched in stages for advertisers. This enables them to gradually become familiar with the various functionalities.  Usability and spee...
Facebook and Google Advertisement: How can Small and midsize businesses (SMBs) Fare?

Facebook and Google Advertisement: How can Small and midsize businesses (SMBs) Fare?

Google and Facebook have been the front-runners in the advertising industry for nearly two decades now since their inception. Being relatively easier platforms than print, they tend to bring in the target audience compliance to greater affordable rate as well. With such ease of use and target capabilities, the small and midsized businesses find Google and Facebook easier to drive their advert...
Advertising and Monetizing with Push Notifications

Advertising and Monetizing with Push Notifications

Push Notifications are a well-known and utilized marketing tool to help with re-engagement of apps on a user’s device. These ads are also a significant revenue source for app developers and website owners as it allows them to monetize inactive users. According to the Localytics Data Team, Push Notifications boosts app engagement by 88%. They also found 50% of users will opt into Push Notification...
How to Choose an Advertising Network and Earn Ad Revenue

How to Choose an Advertising Network and Earn Ad Revenue

Joining an advertising network is one of the best ways a small site can generate advertising revenues. With no advertising sales staff, the best recourse for small online operations would be to outsource the process of selling its ad inventory. This is best accomplished by the ad networks, which provide the sales force that sells space on member Websites to advertisers and media companies. Like a...
Introducing the new campaign wizard – Adcash Express!

Introducing the new campaign wizard – Adcash Express!

We’re thrilled to announce that we have just launched Adcash Express –  a tool that allows you to create online advertising campaigns in just 3 minutes. At Adcash, innovation never stops! Based on our 10 years’ experience in the digital advertising industry, we have now come up with a game-changing solution. Adcash Express is a new and efficient campaign creation tool that is suitable for all ...
vCPM Advertising: The Benefits of Bidding for Viewable Ad Impressions

vCPM Advertising: The Benefits of Bidding for Viewable Ad Impressions

Many media buyers are already familiar with the process of buying and pricing ads on a CPM basis. However, many advertisers are still unfamiliar with vCPM ads and the huge benefits they come with. What is vCPM? vCPM (sometimes referred to as VCPM, CPMV, or CPMv) is an emerging metric that measures how frequently an ad is actually seen by users, and not just merely the number of times it is s...
Cold Push Notifications. How Not To Screw Up The New Advertising Format

Cold Push Notifications. How Not To Screw Up The New Advertising Format

Push notifications are short messages with the link to the sender. You have definitely seen them before, here’s just an example of what they may look like: The history of push notifications began in the early 1990s, with the PointCast Company starting its PointCast Network — a free program sending personalized news to the users. In fact, PointCast were the first ones to combine the Internet and...
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