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Facebook and Google Advertisement: How can Small and midsize businesses (SMBs) Fare?

Facebook and Google Advertisement: How can Small and midsize businesses (SMBs) Fare?

Google and Facebook have been the front-runners in the advertising industry for nearly two decades now since their inception. Being relatively easier platforms than print, they tend to bring in the target audience compliance to greater affordable rate as well. With such ease of use and target capabilities, the small and midsized businesses find Google and Facebook easier to drive their advert...
Guide to LinkedIn Analytics for B2B Marketers for Full Success

Guide to LinkedIn Analytics for B2B Marketers for Full Success

LinkedIn has evolved from what it used to be. It has evolved from the services it used to provide for the Social Media. It’s status of being just a job site. It has evolved as a big marketplace of Content marketing for B2B marketers. If we talk about the LinkedIn Analytics, the social site has quickly become a staple of B2B content marketing with a staggering 500+ million user base. So, if yo...
How to Improve Google Click-Through Rate (CTR)

How to Improve Google Click-Through Rate (CTR)

Generic Search results can do wonder for your website. Not only will it increase the chances of upping your rank on the Google SERP but also the Click-Through Rate (CTR). So, if you run a website, you would definitely want it to top the ranks and charts and expect more visitors coming to your site pages. But how would you improve Google Click-Through Rate for your websites? In the secrecy that G...
Some Social Media Promotion Ideas for Innovating Marketing

Some Social Media Promotion Ideas for Innovating Marketing

At times you would find your social media not working on the expected lines after you have registered and published your social accounts. Why is it that there is the lesser impact? How do you spread the word about your pages? Where do you spend your time promoting this? So, you have the right place to kickstart your social media promotions. There are some basics of social media marketing that yo...
Basic Tips to Start Running Ads on Facebook – Know Them

Basic Tips to Start Running Ads on Facebook – Know Them

Facebook is one such platform which has robust paid payment platform. Most of the brands and the marketers run brilliant campaigns across the industries with a staggering 93% running ads. Almost everyone, all the influencers and the brands alike want to run ads on Facebook. Facebook makes running ads on it pretty simple through awesome creative features and the ability to target specific demogra...
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