Ad Tech Deconstructed: What developers should know about CPI and CPCV for rewarded video

Ad Tech Deconstructed: What developers should know about CPI and CPCV for rewarded video

For mobile game developers that use rewarded video ads in apps, it’s important to understand that there are two ways providers pay out based on the CPMs delivered by campaigns. The first way is by running campaigns that pay on a completed view. The second is by running campaigns that pay after a completed action on a video view. For example, the action could be tapping to install an app, signin...
AdTech News Digest | FIFA Ad Guidelines, eCommerce Highlights, and App Uninstalls Report

AdTech News Digest | FIFA Ad Guidelines, eCommerce Highlights, and App Uninstalls Report

This week’s news digest features updated eCommerce statistics, the rules you have to follow if you plan on advertising during this year’s World Cup, what to expect from Amazon’s upcoming app store launch, and much more! Check out our previous digest: AdTech News Digest | Net Neutrality, Facebook’s Cryptocurrency and Alibaba Becoming Top eCommerce Platform eCommerce Highlights from Mary Meeke...
AppLovin presents: Ad Tech Deconstructed – a glossary for ad tech terms and concepts

AppLovin presents: Ad Tech Deconstructed – a glossary for ad tech terms and concepts

The world of ad tech is full of jargon and complex concepts. What’s why we’re breaking things down for you in our Ad Tech Deconstructed series where we put various ad tech terms and concepts under a microscope. Here’s what we’ve covered so far. Ad Tech Deconstructed: What is a mediation layer? A mediation layer essentially automates the optimization of the programmatic waterfall based on pa...
Blockchain, Meet Mobile Ad Tech

Blockchain, Meet Mobile Ad Tech

Blockchain is the latest buzzword in the ad world. To further fuel the fire, Forbes recently reported that 15% of banks and 14% of financial market institutions plan to implement blockchain-based services within the next few years. But what is blockchain technology and why does it matter to advertisers? First, let’s take a step back and talk about cryptocurrency. Most people are familiar with ...
Ad Tech News Show The Additive Launches Dedicated Website

Ad Tech News Show The Additive Launches Dedicated Website

ExoClick, the innovative ad company, today announced that it has launched a dedicated website for its ad tech video news show The Additive. The website, https://www.theadditive.tv features all of the programmes shows in chronological order, a dedicated interviews page where viewers can get business insights from industry experts. See expert interviews with affiliate guru Charles Ngo, dating expe...
Ad Tech Deconstructed: What is a mediation layer?

Ad Tech Deconstructed: What is a mediation layer?

The world of ad tech can be confusing—that’s why we’re bringing you our Ad Tech Deconstructed series. We’re putting ad tech under a microscope to examine exactly how things work. For today’s installment, we’ll talk about what exactly a mediation layer is and how it works. The standard structure of automatic ad buying is commonly called “the waterfall.” The waterfall organizes ad sources in a wa...
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