We hit a home run with a new round of investment and we keep reaching for the stars as we continue changing the ad monetization industry for the better. Our goals are as clear as ever — empowering mobile app publishers, offering a user-friendly and publisher-centric experience, being a stable partner, and providing transparency to the market.
The series B round was led by Impulse VC, an ad tech-focused fund. This new investment will help Appodeal in our mission to solve one of the biggest challenges on the market at the moment — a lack of transparency.
“The adtech market is built in favor of advertisers, so our priority is to give the advantage to app developers who work hard to create awesome products, and should be rewarded for their efforts”, says Pavel Golubev, CEO and founder of Appodeal.
In particular, we will use this money to expand research and development and employ more people. For example, the company is now hiring people for a new office in Minsk, Belarus. We already have offices in San Francisco, Barcelona, and Moscow and now open an office in Minsk for our development team. Overall, our company is growing and we are positive that new opportunities that open up with this investment will enable us to be as agile as ever.
And let’s talk about the bright future of ad monetization. According to AppAnnie, in-app advertising is set to triple, surging from $72 billion in 2016 to $201 billion in 2021. Mobile now accounts for more than half of digital ad spending — 51% of the total — a figure that will only increase.
“The market growth alongside with the boost of native, mobile and video ads, AI algorithms improvement make this industry attractive for investors”, says Kirill Belov, Managing Partner at Impulse VC. “We see the incredible potential of Appodeal’s approach placing the developers at the center of their product. By looking at the challenges facing the advertising industry with a fresh perspective, they are leading the way with more effective technology.”
We do our best to be more than just an ad demand provider. As our CEO emphasizes, “We provide the full stack of ad monetization tools including Parallel Bidding solution, white label partnerships,cross promotion and A/B-testing tools. We assist clients in getting exclusive offers from ad networks, provide 24/7 support and immediate payouts. All of that helps us in reaching our goal: making the ad tech industry more transparent for mobile app developers.”
All of this can only mean one thing: we’re here for the long haul and we are determined to be your ally in the world of ad monetization. Our success depends on your success — you push us to get better every day and improve our product.