Reasons why CPA networks are great!


If you are working with a reputable CPA network you might be surprised how much value they can bring to your program.

A CPA network can help you grow your business, even if you are experienced or a newbie, because it’s simple, it’s risk free for advertisers, it has so many offers, multiple tracking methods, post backs and full-service support.

For example, if you have an established budget for marketing reasons, you can make sure it will be spent only if the success point is reached or a very high level of interaction is fulfilled.

The CPA model is a great opportunity to monetize your traffic and if you work with the best networks you will be able to maintain long-term profitable campaigns.

Here are the main reasons why working with CPA networks is so great!

1. Cash flow management

As an affiliate marketer you will want to keep your campaigns running constantly so you will make money every day of the year, even on weekends or holidays. Often, most of affiliates encounter inconsistencies regarding their cash flows if they work directly with advertisers. Merchants usually establish payment terms and having to wait for those monthly payments means affiliates will need to pause their campaigns until they get paid, even if they are successful. On the other hand, a network can determine a preset revenue figure and pay you faster so you will be able to reinvest in your campaigns and have a strong cash flow.

2. Many Offers, Many Advertisers

Another strong benefit that CPA networks have is the number of offers and the wide selection of verticals. This gives you the possibility to test deals from many advertisers and be paid by all of them. The only thing you have to do is to establish with your account manager what the network can provide you and while the network is doing the A/B testing, you can focus on finding the most relevant and profitable offers for your traffic. For example, BitterStrawberry has a free, upgraded live Marketplace with a grid layout that allows you to create a publisher account in the blink of an eye and gives you access to over 12.000 tested, direct offers. We’re present in more than 250 markets and have more than 7 years of experience and we even launched recently our own Nutra offers.

3. Time Management

Time costs money and its extremely important for any business. A network can help your business, bringing more advertisers, handling the paper work, managing all the relations, taking care of the payments, investing in development, things that take hours that can be saved off your hands. Basically, a CPA network does most of your work, so you have more time to focus on managing your best campaigns.

4. Full Service Support

After you get approved by a CPA network, you will have a dedicated account manager that will reach out to you, offering you full service support.

He can give you the insights about the best offers that work for your traffic, telling you what you need to know about payouts, caps, links or any other information you need.

A good CPA network has all the important data at your disposal so you can take the wining decisions and help your campaigns, increase your ROI. BitterStrawberry can provide publisher managers and support squads for advertisers, 24/7.

5. Multiple tracking methods

In affiliate marketing it is very important to be able to track down your campaigns so you will have more control over your data. For example, BitterStrawberry offers a fully-customizable solution, powered by Artificial Intelligence that will help you analyze your media buying data and target your most profitable users with free in-depth tracking and stats; Also, we have a successful A/B testing tool that gives you thousands of single offers, freedom of choice in selecting what fits better for your audience & more.

In conclusion, CPA networks offer you easy ways to convert, they have a diverse number of verticals and thousands of offers, they can help you with revolutionary technology tools, spare your time and help you focus on measurable results.

 If you consider working with a CPA network, BitterStrawberry is here to show you the way! Don’t hesitate to contact us at [email protected] and we will show you how affiliate marketing done right looks like!

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