Leading millennials and kids edutainment company chooses Playwire to exclusively handle advertising inventory worldwide
Playwire, the largest COPPA compliant digital group online, today announced a new partnership with Sandbox Networks Inc. (SNI), a leading gaming and educational company for millennial parents and their children. Playwire will exclusively represent the online advertising of SNI’s portfolio of seven web and mobile properties globally including, but not limited to, sponsored content, custom gaming experiences, and augmented reality ads.
This partnership rounds out Playwire’s offering of top-notch kids-focused digital properties for their notable advertising brands. Included in this deal are COPPA-compliant and kidSAFE gaming and educational web properties, Poptropica, Poptropica Worlds, Funbrain, Fact Monster, and Infoplease. Additionally, this arrangement includes FamilyEducation.com, the longest-standing parenting site on the web, and TeacherVision.com, used by one-third of all teachers in the United States. This partnership adds sixty-five million pageviews to Playwire’s Kids Club.
“As we build our reach more and work towards becoming a leading destination for edutainment, we wanted to partner with another entity that really understands this space,” said Abhi Arya, President of SNI. “This partnership brings focus to our teams to deliver great edutainment products to the market while our partner (Playwire) helps us scale and build long-term marketing partnerships. We are delighted to be working with Playwire as we believe this partnership will take both our companies to greater heights.”
SNI is part of the wider Sandbox & Co family which has an impressive portfolio, including Tinybop and Hopster, that engages, educates and entertains twenty million millennial families and their children in over 100 countries every month. With online products and services that make learning fun, SNI is at the intersection of the digital, learning & media industries.
“Sandbox has a comprehensive portfolio that’s not only tailored to a kids audience but also to their parents,” said Jayson Dubin, CEO, Playwire. “Millennials are beginning to get older and raise the next generation. Through this partnership, we’ll have the unique opportunity to connect our brand partners to kids and parents with an omnichannel mindset.”
Playwire has a long-standing history as a trusted partner for kids-focused websites to help them navigate the changing rules and laws of advertising to kids. Playwire is kidSAFE+ and COPPA certified, and makes sure their kids-focused partners stay compliant, safe, and successful.
In addition to Sandbox Networks Inc., Playwire has also recently partnered with Kidzworld and Multiplication.com.
About Sandbox Networks Inc.
Sandbox Networks Inc. (SNI) is a millennial education company with a mission to Engage, Entertain and Educate. With online edutainment products and services that make learning fun, SNI is at the intersection of the digital, learning & media industries. SNI’s goal is to help children acquire the knowledge and skills they will need for today and tomorrow by providing a holistic set of educational products across the millennial family with kids, parents and teachers.
SNI is a part of the wider Sandbox & Co family which is made up of award-winning products, platforms and brands. Every day kids enjoy our online games, mobile apps, books, and more, including Poptropica, TeacherVision, Fact Monster, Story Arc Media, Family Education, Tinybop, and Funbrain. Sandbox is committed to providing an unparalleled ecosystem of engaging learning tools accessible all around the world, in any location, at every age. For more information, visit us at www.sandboxandco.com.
Posted by: Mara Gordon