Playwire And Crunchyroll Expand Successful Partnership To Include The United Kingdom


Largest destination for anime opens up partnership to UK after lucrative results in other major markets

Playwire, the largest online representation firm for reaching gaming and entertainment enthusiasts online, today announced a partnership expansion with Crunchyroll, the world’s largest destination for anime and manga. Since 2017, Playwire has exclusively represented Crunchyroll’s OTT, desktop and mobile video advertising inventory in Australia, Canada, LATAM and New Zealand. Now, Playwire will also exclusively represent Crunchyroll’s video advertising inventory in the United Kingdom.

With ninety percent of Crunchyroll’s audience identifying as gamers, their audience overlap of gamers accessing anime content through gaming consoles perfectly aligns with Playwire’s specialty of connecting advertisers to this influential group. The extended partnership allows Playwire’s advertising partners to not only reach the most dedicated anime community, but to also reach gamers on every console, as well as on the top connected TV devices such as Roku, Chromecast and Apple TV — all while reaching the growing cord cutters.

“Crunchyroll is a fantastic partner of ours, and offers our advertising partners a unique and all-encompassing route to reach gamers and anime buffs all over the world, on nearly every device throughout their whole day in one seamless campaign,” said Jayson Dubin, CEO, Playwire. “It’s a win-win-win for Crunchyroll, our advertising partners and for us. I’m confident we’ll have continued success with this expansion.”

The trend in digital publishers relying on Playwire to help them connect their web content to quality advertisers shows how beneficial it is to have one partner manage all aspects of their ad ecosystem so publishers can focus on what they do best — create great content.

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About Crunchyroll 

Crunchyroll is the world’s largest destination for anime and manga, boasting a global community of more than 40 million registered users and over 1 million subscribers. Fans connect through hit content such as “Naruto Shippuden,” “Attack on Titan,” and “Dragon Ball Super,” original programming, events such as Anime Movie Nights, Crunchyroll News, and can purchase related merchandise through its online store. Through its app on game consoles, set-top boxes, mobile devices and more, Crunchyroll delivers content from leading media producers directly to viewers translated professionally in multiple languages. The service is available for free or through a premium offering that allows users to watch ad-free with access to simulcasts—top series available immediately after Japanese broadcast.

Crunchyroll is part of Ellation, Inc., a transformative entertainment company owned by Otter Media, a joint venture between AT&T and The Chernin Group. Ellation has offices in San Francisco, Tokyo, and Moldova and is a member of the Association of Japanese Animations (AJA). For more information, visit or

Posted By: Mara Gordon

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