New Atlas was founded as Gizmag in 2002. The publisher’s focus is to deliver readers compelling content and reliable information that celebrates human endeavor and innovation in science, technology and design.
Generating 450+ editorials each month and working on a 24-hour publishing cycle, New Atlas’ devoted team of professional writers is spread around the world.
The publisher began working with Taboola when it was seeking a newsletter monetization solution to help combat the impact of ad blocking technology and stay ahead of change in online publishing.
Having worked with several similar companies in the content referral arena, New Atlas chose to work with Taboola because of its valuable account service team and proven track record of results—they were able to grow their newsletter revenue by 100%.
Mailbridge integration monetizes newsletter content.
At the beginning of its partnership with Taboola, New Atlas was looking to increase audience engagement, increase traffic across all communications platforms, and grow readership and revenue. New Atlas tested Taboola within email alerts and achieved revenue results across the board.
“The publishing industry is constantly changing, and publishers are facing new challenges from ad blocking technologies every day,” says Shane Murray, CEO at Gizmag Pty Ltd., the publisher of New Atlas.
“Taboola’s Mailbridge integration provided us with an effective solution. With support from their stellar account management team, we were able to grow our newsletter revenue by 100 percent in the first several months.”
With Taboola’s effective strategy and reliable communication, New Atlas achieved 100% growth in its newsletter revenue.
In line with its mantra of exploring human endeavor and innovation, the company is always willing to test new ideas and opportunities.
The publisher is currently using Taboola Newsroom to support its editorial team and is also using Taboola to power the primary “Recommended for You” position on its site.
Posted by: Robert Perry
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