MobAir is on the list of the best performers in AppsFlyer Performance Index, revealing the top media sources in mobile advertising across eight regions around the world during H2 2017. In the non-gaming category, MobAir was ranked No. 20 among other media sources in the Power Ranking, indicating the company’s solid position on the market.
Mobile analytics company AppsFlyer has recently released the sixth edition of its Performance IndexReport. The index offers app marketers a comprehensive report card on the performance of media sources during the second half of 2017 across eight regions around the world.
According to Performance Index, retention is the key to success for best performers in both gaming and non-gaming performance indexes. When it comes to the non-gaming category, a high ranking for 75% of top achievers is based on the good retention score they have been demonstrating so far.
“Teamwork, technology and talent are the three main pillars our company rests upon,” explains Ross Bogdanov, Head of Products at MobAir. “We are honored to be recognized as one of the top performers in the AppsFlyer Performance Index ranking. We work hard and enhance our mobile marketing solutions according to the ever-changing mobile ecosystem, and this yields tangible results.”
About the Performance Index
The AppsFlyer Performance Index serves as the industry standard for benchmarking performance of top media sources in mobile advertising. Launched in 2015, it is considered one of the most comprehensive and credible rankings in the ecosystem.