We’re thrilled to announce that we are exclusively representing Microsoft Casual Games’ video advertising inventory in the United Kingdom through direct sales, private marketplace and programmatic guaranteed deals. This deal will connect brands and players through premium video ads in a protected and fraud-free ecosystem.
Given Playwire’s successful track record and established presence in the UK, Microsoft Casual Games has turned to us to help them break into the UK market. With our long history of working with gaming clients to monetize their websites, games and applications, and our proven UK-based sales team, we know this partnership will be a prosperous one.
When asked what this partnership means to the company, Playwire’s global business development manager, John Martin said, “We’re proud to partner with a publisher that focuses so heavily on creating highly viewable, tailored advertising experiences for their audience.”
Microsoft Casual Games has been entertaining players all over the world with their popular casual games such as, Microsoft Solitaire and Microsoft Ultimate Word Games since 1990. With their 250 million video impressions per month advertisers can reach an incredibly captivated audience.
John explains, “Brands want credibility, performance and scale which are three boxes that Microsoft undeniably hits. Their long-standing history of reaching a multitude of Windows users across multi-screen environments will bolster Playwire’s overall offering in the UK.”
For advertisers, this partnership means you get access to a very credible and established gaming brand with 96% viewability and an 83% completion rate. Brand-safety is top of mind in this environment with all key metrics identifiable. With this partner, you’re sure to reach your target audience.
Microsoft Casual Games’ team of designers, developers, artists and producers are responsible for creating classic games with a fresh and modern approach. Their games are accessed through a tablet or desktop computer running the Windows operating system. It has prime real estate on their homepage navigation panel, making it front and center for users to see and play.
Microsoft Casual Games caps off a string of new and significant partnerships for us in the gaming, OTT and kids markets including an expanded partnership with top anime streamer, Crunchyroll, and Sandbox & Co’s portfolio of kids and family sites including Poptropica and Funbrain.
For more information or to advertise in Microsoft’s suite of casual games, please contact us here: https://www.playwire.com/contact/
Playwire is a global technology and services company that helps publishers generate more revenue from their user base and run their businesses more efficiently. With their Complete Monetization Platform they are able to provide an all-inclusive solution to manage every aspect of the ad ecosystem for digital publishers through machine learning technology dubbed, Revenue Intelligence.
Playwire’s portfolio includes managing over 450 websites, serving six billion video and display ads, and streaming one billion minutes of video each month. The exclusive nature of the company’s relationship with their partners allows them to provide all of their digital advertising services through one channel. Playwire is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe. For more information, please visit https://www.playwire.com and on Twitter @playwire.
Posted by Mara Gordon