Media Buying: How it works?


Using media buying to earn on offers 

If you are looking for new channels to get more traffic or better ways to increase your consumer base, media buying is claimed to be one of the most official approaches to do that. Along with other efficient strategies of traffic attraction, media buying can solve a bunch of tasks that are necessary to be completed for your business success.

Media buying directly adheres to affiliate marketing and, though the goals of CPA marketing and media buying differ dramatically, this is a good option for an affiliate marketer to get involved in, especially if one is in touch with specified advertisers.

What is media buying? 

Media buying is all about purchase of traffic from the media resources to attract traffic on landing pages or websites with offers of advertisers you work with.  So all you need to do is to find the resources that will provide you with the best traffic for the offer you are working with.

Why do you need to buy media? 

Here are the reasons to consider media buying as a competitive alternative to other ways of traffic attraction:

  • Campaign can be launched fast – all you need to is to find the resource and after you manage to create the banner and place it on a website you are going to get traffic promptly
  • You do not need to create traffic channels on your own – you only need to use those that already exist so you always can change the website you pour the traffic from
  • Low risks – you can stop the campaign immediately if the conversion rate is lower than you expected it would be

So using media sources that already exist is a good choice, as it allows you to avoid creation of your own channels to communicate with customers. Creating your own channels can be demanding and it can take so much time that you really should better buy media that already has a reputation and looks trustworthy among its readers, or at least has a great outreach.

Media buying process stages 

So if you have decided to buy media, you need to go through the following steps:

  • set the goal;
  • analyze the audience;
  • analyze the media;
  • negotiate with the media;
  • choose the right time to place your banner;
  • analyze the results;
  • implement changes in your strategy if needed.

You need to define what the goal of media buying is.  Setting the goal is the core and first action to do. It defines all your future steps, and needs to be ciphered out to make sure you understand whether the goal was reached or what is needed to be done in future to reach the goal.

Then you need to analyze the audience. What type of content does it like the most? Which resources do your clients prefer to visit? What type of engagement would be the most efficient to accomplish your goals? Of course you need to consider geo, age, gender and other characteristics to do that.

Afterwards you need to analyze the media – which type of media is already being regularly viewed by your audience? Which one has the greatest impact on people?

Negotiate with the media. Make clear about the condition and time the ads will be placed, and the ways ads will be displayed. Make sure you have chosen the right time.

As always, you need to collect the statistical data after you have launched the campaign, and analyze it to decide whether the results of your activity are good enough and whether you need to implement any changes.

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