Because of the rise of social media, many consumers are now exposed to native advertising (which is a slightly different approach to the usual Affiliate Marketing as we know it). This places a higher demand on existing Affiliate websites to exhibit more credibility, authenticity, and a sense of security. The nature of native advertising is that it takes the form of an online recommendation from a character of influence. Since the person advertising the product already has a good relationship with his or her followers, the conversion rates tend to be much higher than a simple display ad being shown to a new audience. There’s a stronger sense of trust because the captive audience has already been nurtured. Although the usual Affiliate Marketing strategy that we often write about differs from native advertising in more ways than one, there is something to learn from how well native advertising converts in comparison to other forms of advertising.
In this article, we’ll show you how to optimize your Affiliate website in a way that will build trust with your potential leads and increase your amount of conversions.
Affiliate Marketing Tip #1: It All Starts with Quality
Whether you’re focusing on content marketing or campaign optimizations, in order to get targeted leads, you have to be publishing high quality content on a regular basis. When you initiate the customer journey with quality advertisements, you will be rewarded with quality leads in return. To ensure that your content is compliant and high-converting, read up on what it takes to write irresistible content. If you’re an Affiliate with Zero Parallel, you can also run your website by your dedicated Account Manager, who will provide detailed feedback on how you can make your promotional content even better. The more eyes that you let comb through your content, the more optimized it should be.
Affiliate Marketing Tip #2: Recent is Relevant
Our next tip seems like an obvious one, but amidst all the busywork that goes into successfully marketing your website, it can be easy to forget to keep your content updated. Stay relevant by refreshing your web content regularly, whether that includes writing new articles, freshening up archived posts, giving your design a seasonal twist or simply promoting your usual content on new platforms. Here are some common marketing strategies that are extremely helpful and effective for content promotion. By putting out fresh content regularly, your web visitors will see that your site is still active and relevant. Active websites appear much more trustworthy than websites that haven’t published a written piece for months.
Affiliate Marketing Tip #3: Compliance is Key
A significant part of earning your visitors’ trust is to maintain a compliant website. Compliance in the financial leads generation industry is generally very straightforward, but for those who are new to this space or simply need a reminder of what’s accepted and what’s not, speak directly with your Account Managers today. They will give you the full run-down of current compliance polices and help you succeed in this specific niche. If you aren’t yet an Affiliate with Zero Parallel, feel free to sign up on our online form here.
Affiliate Marketing Tip #4: Be Mindful of the Algorithm
Finally, after optimizing your content for better user experience through freshening up your articles, maintaining compliance, and quality checking for errors, the next step is to optimize your website for SEO. This bit isn’t too different from the first part of website optimization because Google considers user-friendly websites to be SEO-approved. Yet, there are clear steps you should take in order to intentionally boost your SEO value, such as pitching for more backlinks and using the right keywords. For more SEO tips and tricks, check out our quick guide.
For more tips and advice on how you can optimize your Affiliate Marketing materials for higher conversion rates, speak directly with your dedicated Account Manager today. If you haven’t signed up to be an Affiliate with Zero Parallel just yet, feel free to apply on our fast and easy online form. We’ll pair you with an experienced Account Manager who will offer valuable feedback on your website and additional Affiliate Marketing tips to get you started on the right track.