There is a notable difference between being a good writer and being a good blogger. Believe it or not, the two skills are not necessarily synonymous. Being a skilled blogger is more like being a good marketer. Just because a person is good at writing does not automatically mean that he or she would be good at blogging. And having blogs, as studies have shown, boosts your website’s overall SEO value significantly. We always encourage our Affiliates to incorporate blogs into their websites because of the following benefits:
More Backlink Opportunities: Blogs allow for a plethora of backlink-earning opportunities. You can create long, high quality articles that give in-depth information on any popular topic related to your niche. This can, in turn, earn you a great amount of backlinks from visitors who find your article helpful and decide to share it.
Thought Leadership: One key way that many internet personas do to earn their influence is by establishing themselves as a thought leader in their respective niche. Since not everyone has an affinity for being on camera in order to make videos, the next best way to establish your influence is by starting a high quality blog.
Greater SEO Ranking: Blogs allot space for you to build internal link structures, incorporate important keywords and drive traffic; thus, boosting your SEO in the process. Higher SEO means more traffic, and the cycle continues over times.
To start improving your blogging skills, implement the following strategies below:
Affiliate Tip #1: Evaluate Your Branding
Blogging is an incredibly powerful outlet for crafting your brand image. It allows you to carefully shape how your visitors view your website. In order to become a thought leader in your space, you need to establish a trustworthy voice, which results in a trustworthy brand image. Trust is the key to convincing visitors to sign up for your website. Through your articles, offer relevant, detailed tips on how your target audience can improve their circumstances. Don’t just sell your product, but truly help your visitors out by providing valuable insights. This effort will pay off as you earn the trust of those who interact with your blog.
Affiliate Tip #2: Promote as Much as Possible
While drafting new content is extremely important, promoting it is equally important as well. Spend just as much time promoting your blog posts as you do writing them to ensure that they get exposed to as many eyes as possible. A common mistake made by lead generators is that they can sometimes rely too much on SEO and not enough on other marketing strategies, including email, social media, and paid search.
Affiliate Tip #3: Guest Post to Build Backlinks
Our third and final tip is none other than to guest post for backlinking purposes. Backlinks are the backbone of great SEO because it shows search engines that your website produces high quality content. Another great benefit of having backlinks is that more engaged visitors are able to visit your website. This ensures an ongoing influx of genuinely interested leads rather than random visitors who might have stumbled upon your website.
As long as you implement these practices consistently, you should be able to optimize your blog in a way that would attract more leads to your site than ever before. Your goal as an Affiliate is to attract as many qualified leads as possible so that they might convert, and content marketing (through blog articles) is extremely helpful for the onboarding and nurturing process. To get more detailed advice on how to effectively market your Affiliate website, sign up as an Affiliate with Zero Parallel and speak to your experienced Account Manager today.