GoWide: Budget planning for mobile apps


To create a successful mobile game or an application, developers should calculate all necessary expenses carefully. Even if you have a brilliant idea for a new digital invention you need to work hard, otherwise, an interesting project won’t go viral.

The mobile market is highly competitive. It is difficult to sell applications. People can choose any of them on the app store, install and uninstall these products easily.

So, study ideas on how to plan a budget for app development more effectively. What should you pay attention to? What kind of costs can be saved?

Define your goals

That is the first step on the way to a successful application. Think about the concept of your invention. What do you offer? What problems can an app solve?

There is no single answer. Everything depends on your app category, the general idea. Some apps are developed to entertain, some perform the function of a business assistant.

You should also clearly understand your marketing goals. Maybe, you want to promote your brand (already existing) with the help of a mobile application. Some companies create apps to engage their customers, keep people interested, and build long-term relationships with the audience.

Some entrepreneurs come up with a wonderful idea but they lack tech experience to put it into practice. In this case, better to hire a team of developers. It is expensive but worth it.

In any individual case, the financial plan will be different.

Keep in mind that time is money. The longer you create your app, the more costs it will require.

Choosing a platform for your app

You should select the right platform for an application or a mobile game. Experts claim that the development of Android apps is more expensive than iOS. Android devices vary in screen resolutions and options of OS.

To make the right choice do a thorough research. Study your targeted audience carefully. That will help you to find an appropriate solution.

Where to find developers?

There are two options for startups: rely on in-house app development or choose to outsource. In the first case, you need to hire employees, pay them, provide offices, etc. If you can afford this, you will succeed. Otherwise, better to cooperate with outsourcing companies, at least, at the initial stages. Later, with the growing revenues, you can turn to in-house development.

App features

While designing your application it is necessary to consider all features of your invention. Evaluate them. That is important to calculate the budget correctly. There are a lot of issues that must be taken into account: in-app purchases, onboarding process, integration of social media platforms.


Please don’t think that your app will become a big hit just after a launch. It is almost impossible without any marketing efforts. Remember the competition on the mobile market. Think of the best advertising strategies. Try to analyze all aspects, learn more about the targeted public. Choose the proper monetization model. That is an essential part of your project.

In Summary

Budget planning for a mobile application depends on various factors: the platform for your app, your business goals, the way you are going to design your digital product, advertising. You need to understand clearly what you offer, what is the concept of the invention, who are the customers. When you find answers to all those questions it will be easier to assess your project and develop a solid plan.

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