A new partnership is giving brands new and more effective ways to target ‘foodies’ and household grocery buyers online. Following an announcement made today, JustPremium is teaming up with Gourmet Ads to run high impact and rich media formats across 2,000 publishers worldwide via header bidding.
JustPremium offers rich media display and video advertising solutions that sit within or surround premium content across all devices. The partnership will mean that high impact ads can be served onto the Gourmet Ads publisher network within minutes.
Gourmet Ads has an expansive network of food, cooking and recipe websites where people make meal decisions before heading to the supermarket, making it ideal environment for CPG brands to engage with them.
Consumers who access the Gourmet Ads network typically spend between US $200 – $500 a month on groceries. Many are females aged 25-54 with children, and who are the key decision makers when it comes to household purchases.
JustPremium will benefit publishers in the Gourmet Ads network by giving them more ad inventory to sell, via one of its many bespoke ad formats which is proven to be more effective than ‘standard’ online advertising.
Advertisers benefit by being able to access an ad format that both allows for creativity and has far higher rates of engagement and global reach. At the same time, the Gourmet Ads network is brand safe. With ad fraud an increasing problem, what you buy is what you get. Advertisers can be sure that their ads are running across approved quality sites within the Gourmet Ads network.
The partnership is being executed through Prebid and will allow all of Justpremium’s 15 ad formats including skins, rising floor ads and interscroller ad formats to run for brands such as Home Depot, Weber, Whirlpool and Electrolux.
According to JustPremium CEO & Founder Eric Visser, “In a cluttered space, with lots of advertising messages, viewablity and engagement are at their lowest. Indeed, 50% of standard online ads are not even seen at all. By contrast, the ad formats we will offer advertisers targeting the Gourmet Ads affluent audience, will deliver them the highest CTR’s, Viewability and Engagement in the market and ensuring reach.”
Commenting on the Prebid integration, Gourmet Ads’ Founder and President, Benjamin Christie stated” “What makes the partnership and technical execution unique, is that all high impact impressions are traded using the JustPremium Prebid adaptor which is integrated on the publisher’s website and into the Appnexus Ad Server”.
He added, “Todate, Prebid has generally been used for standard IAB units only, in this execution we’ve used it as a delivery mechanism to transparently show a high impact creative directly on a publisher’s website.”
The partnership has been live since early May and has already started to scale significantly in the US with advertisers Discover Card and StateFarm already buying the majority of the available inventory.
The partnership coincides with the JustPremium Prebid adaptor becoming available via prebid.org.
About Gourmet Ads
Gourmet Ads is a global food marketing network focusing on branding campaigns for reaching the grocery buyer online and providing monetization opportunities for publishers of food, cooking and recipe content. With operations in the United States, U.K., Canada, Australia and New Zealand, Gourmet Ads consists of over 2000+ cooking websites where consumers spend time online researching recipes. Using the Appnexus platform, Gourmet Ads gives advertisers a powerful real-time bidding ad exchange with programmatic buying options and Deal ID, and a publisher dashboard that includes reporting, ad tag management, rich media and support. Gourmet Ads works with leading global brands food, CPG and wine brands we as well as supermarket and grocery chains.
JustPremium is the no. 1 global marketplace for Rich Media and High Impact advertising. JustPremium offers innovative Rich Media Display and Video advertising solutions that sit within or surround premium content and run across all devices. JustPremium’s Ad formats deliver a premium branding experience. In addition to providing more creative scope, JustPremium’s solutions drastically increase viewability and engagement compared to standard online advertising formats. Brands, agencies and trading desks can access top-tier, premium inventory, available on the web and mobile, in the JustPremium Marketplace. Over 2.500 selected clean and brand-safe publishers in US, Europe, Latam, and MENA are enabling inventory and audiences at scale. JustPremium was founded in 2012 and has a team of over 90 employees, across 11 offices covering 25 countries