Recognising the value of mobile affiliate marketing is essential for any committed affiliate who wants to make the best possible return on their work and effort promoting third party products and services to earn commissions – but the mobile channel is one that is still largely underutilized by the majority of promoters.
Ignoring the power of showcasing mobile affiliate offers alongside your desktop-based endeavors means that you’re missing out on a valuable source of traffic, and potentially, a highly lucrative stream of income – which your competitors will be all too willing to earn in your place!
Mobile affiliate networks enable people from all walks of life to earn money from home simply by promoting and showcasing third-party services to earn commissions – so if you are already working with an affiliate scheme or are considering joining one, make sure that your marketing strategy integrates affiliate mobile marketing too.
If you’re not quite sure how mobile phone affiliate programs work or how to use mobile ads and promotions to boost your profits, we will explain everything you need to know in this article.
Mobile affiliate marketing explained
Affiliate marketing enables you to earn money via a commission structure by promoting and selling third-party products or services.
One of the advantages of affiliate marketing is the degree of flexibility such programs provide in terms of how you run your business, the effort you put into it, and the channels that you use to promote it – but it places the onus on you as the affiliate to identify, target, and source traffic in order to earn money.
This means that the successful affiliate needs to work continually to identify new potential revenue streams and sources of traffic and customers and reach out to them in such a way as to generate interest and results.
Mobile marketing affiliate programs utilize the power of the mobile channel to target and reach out to prospects who browse the internet, play games, use apps, or socialize on their smartphones, producing a new stream of traffic that often, equals or exceeds the value of desktop-based marketing.
With almost two billion smartphones in use across the world and the majority of people in the western world being smartphone owners, this market represents one of the most lucrative potential traffic channels for affiliates of all types.
Additionally, the very nature of smartphone usage itself means that the potential audience of prospects using mobile is highly likely to be receptive to mobile promotions, as most people use their smartphones on-the-go, for entertainment, to pass the time, or when they have a few moments to spare.
This means that mobile apps, games, and websites are all prime real estate for advertisements and promotions because their users are looking for entertainment and stimulus at the time that they see your ads.
Mobile marketing affiliate programs
Mobile marketing affiliate programs are designed to help you to target lucrative mobile traffic, and boost your chances of achieving successful acquisitions that will translate into money in the bank for you.
Mobile phone affiliate programs will provide a range of links, banners, and other promotional tools for you to use to target smartphone users, by choosing games, apps, and mobile websites to showcase your incentives and reach out to new prospects.
Diversifying your marketing endeavors to integrate mobile promotions as well as using traditional desktop-based methods is strongly recommended for affiliates who want to maximize their revenue streams and don’t want to lose out on valuable traffic, so allocate some time, effort, and possibly, ad spend to mobile is important to achieve success.
Even if the affiliate network you work with doesn’t provide mobile-specific promotions and tools for affiliates, the flexibility provided to affiliates of all types means that you are able to set up banners, ads, and promotions of your own to disseminate across the mobile channel.
When you first set out to break into the field of mobile affiliate marketing, the chances are that you will have to allocate some funds towards an ad budget to get you started.
This will enable you to reach out to mobile affiliate ad networks and set up campaigns to integrate your promotions and offerings into apps, games, and other mobile content, which will be shown to potential prospects when they use the platform in question.
Mobile affiliate marketing usually combines well with impulse purchasing – people browsing or using mobile apps and games usually do so on-the-go or in shorter periods of spare time, which means that clearly outlining the hook or incentive to click on your ad and being ready to engage with people who do follow it to convert them into an acquisition is important.
When you set up your mobile adverts or promotions, try to ensure that your ads are placed within the type of content that targets the right demographics to generate potential buyers for you and that it is shown within the complementary content that appeals to your own demographics without being in direct competition for them.
Mobile affiliate networks
Mobile affiliate networks are a fast-growing niche for all manner of different types of affiliate products and services, and whilst finding a new potential stream of traffic holds value for any industry, certain types of affiliate products and services are particularly well-matched to the mobile channel.
Products and services that are immediately able to capitalize on the impulses of mobile browsers and that are designed to entertain or meet an impulsive need will find a particularly valuable stream of revenue via the mobile channel, such as mobile phone affiliate programs that target the dating or hook-up niche.
Gaining acquisitions via mobile affiliate marketing is often much easier and produces a much higher rate of success than desktop marketing, both due to the largely untapped market that is mobile, and because of the nature of mobile browsing and its correlation with impulse purchasing and the search for content to amuse and entertain.
Identifying and targeting the types of mobile apps and games that your target demographics use and fine-tuning your ads and promotions to showcase your niche in the best possible light and in such a way as to appeal to mobile users is well worth the effort and ad spend, and can prove highly lucrative for forward-thinking affiliates as a result.
To get more information on how to market mobile apps read this article.
Posted by Aleksandra