CDPs & DMPs & MMPs, Oh My!

CDPs & DMPs & MMPs, Oh My!

Having an authentic conversation with a consumer is every marketer’s greatest wish. But, to be able to do this effectively, we need to understand the consumer’s persona. Who are they? What are they doing? Are they influencing their peers? When are they most likely to purchase a product? From what screen are we best suited to reach them? In these swipe-right times, it’s easier to keep the a...
8 Things You Need to Know About In-App Advertising

8 Things You Need to Know About In-App Advertising

In-app advertising is a way to monetize app usage by displaying third-party advertisements within an app. It creates a revenue stream for the developer which in turn allows the user to access the app for free. However, all too often the ad experience delivered is annoying and puts users off the app altogether – limiting app usage and future earning potential. But it needn’t be so. Think...
The Evolution of Brand VS Performance Marketing

The Evolution of Brand VS Performance Marketing

Marketers and advertisers often think of brand and performance campaigns as separate entities. They adhere to the notion that brand campaigns are driven by long-term revenue, relationship-based marketing, and creative-driven/storytelling content, while performance campaigns are assumed to be driven by short-term revenue, customer acquisition, and results-driven/direct content. However, in recen...
Blockchain, Meet Mobile Ad Tech

Blockchain, Meet Mobile Ad Tech

Blockchain is the latest buzzword in the ad world. To further fuel the fire, Forbes recently reported that 15% of banks and 14% of financial market institutions plan to implement blockchain-based services within the next few years. But what is blockchain technology and why does it matter to advertisers? First, let’s take a step back and talk about cryptocurrency. Most people are familiar with ...
DMCA.com Protection Status