New Atlas Uses Taboola to Monetize 280,000+ Subscriber Newsletter

New Atlas Uses Taboola to Monetize 280,000+ Subscriber Newsletter

New Atlas was founded as Gizmag in 2002. The publisher’s focus is to deliver readers compelling content and reliable information that celebrates human endeavor and innovation in science, technology and design. Generating 450+ editorials each month and working on a 24-hour publishing cycle, New Atlas’ devoted team of professional writers is spread around the world. The publisher began working ...
HuffPo Korea gains a 40% increase in RPM with Taboola Feed

HuffPo Korea gains a 40% increase in RPM with Taboola Feed

Huffington Post Korea is an affiliate of HuffPost and a leading daily news and opinion website in South Korea. Founded in 2005, HuffPost offers both localized and international editions for readers around the world. The publisher was looking for a way to increase revenue and click-through-rate (CTR) by diversifying its revenue channels beyond social media, which had both targeting and traffic...
Taboola: Finance Marketers – New Data Reveals 4 Things Holding You Back

Taboola: Finance Marketers – New Data Reveals 4 Things Holding You Back

I want to start by saying to all finance marketers: your digital advertising is strong—but it could be stronger. First off, finance is one of Taboola’s strongest verticals, and it’s not just us. According to data from eMarketer detailing digital ad spending, you’re predicted to spend $11.3 billion dollars on digital advertising in 2018, which will increase to $15.2 billion by 2021. Not only that, ...
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