Banner Blindness: What It Is, Why It Happens & What to Do About It

Banner Blindness: What It Is, Why It Happens & What to Do About It

These days, online consumers are regularly bombarded by a variety of advertisements. This occurs so often that many of them have started to ignore online ads altogether. And as a whole, the click-through rates for banner advertisements (also known as display ads) have continued to decline over the last decade, leading to Banner Blindness. What is Banner Blindness? As Neil Patel put it, banne...
Most Common Branding Mistakes & How to Avoid Them

Most Common Branding Mistakes & How to Avoid Them

Your brand says a lot about your company. It tells the story of your business, communicates your message to your target audience, and it visually represents you to the rest of the world. No pressure, but your branding is important! The ultimate goal of branding is to get people to feel a certain way when they come across your business —  whether it’s your website, social media or online content...
Revcontent Employee Spotlight: Richard Marques, Chief Marketing Officer

Revcontent Employee Spotlight: Richard Marques, Chief Marketing Officer

Welcome to our new Employee Spotlight Series! Each week, we will introduce you to one of our employees so you can learn more about what goes on behind-the-scenes. Today, we’re talking to Richard Marques, Revcontent’s Chief Marketing Officer. We asked Richard a little bit about what his day-to-day entails and some of the challenges he faces in this role. What does a typical day look like for...
What is Native Advertising?

What is Native Advertising?

Are you entirely new to learning about native advertising? Or you’ve heard about it in passing and want a deeper understanding of everything it entails? We’ve compiled a few of the key elements involved in native advertising below to help you gain more knowledge about what it is, how it relates to content recommendations, and how you can benefit from utilizing native ads right now. The Basic...
How Travel Brands Can Use Native Advertising This Summer

How Travel Brands Can Use Native Advertising This Summer

Now that the summer season is here, it’s the perfect time to curate and plan your travel-related content and campaigns. According to data from Think With Google, consumers have become research-obsessed. Travelers are increasingly researching information such as where to eat, the best excursions or the best travel deals well in advance. For example, some people might insist on checking out the men...
How to Optimize Your Content for SEO

How to Optimize Your Content for SEO

Now more than ever before, companies both large and small are aware of the benefits search engine optimization (SEO) can provide. Between increased web traffic, higher engagement rates, and potential for sales growth, SEO has quickly become one of the most important digital marketing strategies for any business these days. But even if you know how important it is, are you sure your website cont...
Mogul Names Revcontent in “Top 1000 Companies Wordwide for Millennial Women” List

Mogul Names Revcontent in “Top 1000 Companies Wordwide for Millennial Women” List

We are excited to announce that Revcontent was named in Mogul’s list “Top 1000 Companies Worldwide for Millennial Women.” This award recognizes companies who place an importance on fostering female and millennial talent. According to Mogul’s website, “Reaching gender parity in the workplace by investing in the next generation of female leaders is now more important than ever. With reports being...
Native and Programmatic Advertising: The Perfect Combination

Native and Programmatic Advertising: The Perfect Combination

The native programmatic space is growing rapidly as more advertisers are shifting their budgets to this method. But what is prompting this shift from display to native? According to eMarketer, growth in native programmatic is driven by “publishers’ pursuit of higher-value and more mobile-friendly inventory, as well as by advertisers’ demands for more engaging, less intrusive ads.” According to e...
Jeff Bullas Says Engage.IM Will Disrupt The Native Ad Industry

Jeff Bullas Says Engage.IM Will Disrupt The Native Ad Industry

There is no doubt that the native advertising industry is evolving. Jeff Bullas, one of the top social and content marketers in the world, recognized Engage.IM as a leader in that change. How One Innovative Company Is Disrupting The Native Ads Space (And Why You Should Jump On Board) https://t.co/asG0Wqz2Kz #nativeads #nativeadvertising #nativeadfeeds pic.twitter.com/MQAauMg2YE — Jeff Bullas...
Engage.IM Featured on Fast Company for Powering an Open Web

Engage.IM Featured on Fast Company for Powering an Open Web

We recently announced Engage.IM, our patent pending publisher hosted social platform that publishers are able to use directly on their sites. Based on feedback from our publishing partners, this has been a major gamechanger for growing loyal audiences and revenue. When we created Engage.IM, we wanted to provide an alternative support system to publishers who were suffering from Facebook’s latest...
DMCA.com Protection Status