Personalizing and Creatively Optimizing Your Campaigns with DCO

Personalizing and Creatively Optimizing Your Campaigns with DCO

Advertisements have a quick 50/50 chance to “pitch” itself to online users once exposed. Upon first glance, an ad’s illustration and what it promotes yields the make-it-or-break-it factor for users. Ads connecting to the user is left to either be closed and skipped, or clicked on with interest. Thus, personalizing your campaigns is something that you should consider in order to gain more intere...
Part 6 – “Traveling” Through plista Teams around the World

Part 6 – “Traveling” Through plista Teams around the World

With over 25 markets and over 200 employees worldwide, we are grateful and motivated to proudly stand as a global family. To help celebrate our anticipating 10th birthday, we asked our international, plistarian family to share a bit about themselves as we celebrate our diversity as the global platform for data-driven native advertising. Explore and “digitally travel” on through some of our inter...
Part 5 – Revisiting Four Creative and Fun plista Campaigns

Part 5 – Revisiting Four Creative and Fun plista Campaigns

In this week’s 10 Years plista, we wanted to share some of our clients’ most memorable and interesting campaigns. Over the last 10 years, we have grown in our technology, service, and of course our varied clientele. Read along and check out our picks of some of the most creative and fun campaigns created with our implemented plista widgets. 1. Bayern 1 wants Viel Collins! Translation: “From Ph...
Part 4 – How Well Do You Know About Programmatic? 10 Facts

Part 4 – How Well Do You Know About Programmatic? 10 Facts

Programmatic has been an ongoing buzz lately, and for good reason. Since our announcement of going native programmatic last autumn, we have been keeping up with the trends that follow this automated method of buying. As we did the last ten years with trends in the digital advertising world. Not only is programmatic a way for advertisers and publishers to attain high quality inventory, going nati...
Part 3 – Meet Some of Our Fellow plistarians! 10 plista Faces

Part 3 – Meet Some of Our Fellow plistarians! 10 plista Faces

With 10 years in the native advertising industry under our belt, plista has come a long way. Over the years, we have grown up immensely in many ways. Our transition from a startup to a company holding opened many doors. Needless to say, the opportunities that flourished gave us a major way of growing up; adding more plistarians to the plista family! Who are the “plistarians?” Have you ever won...
How to Book Native Programmatic with plista

How to Book Native Programmatic with plista

Programmatic has been an ongoing topic in the industry. We previously mentioned that going native programmatic is especially beneficial for supply and demand partners as this automated way of buying ultimately increases revenue for both parties. As we recently announced, plista has gone native programmatic. Since both our clients- advertisers and publishers– can now book programmatically, the q...
DMCA.com Protection Status