Cold Push Notifications. How Not To Screw Up The New Advertising Format

Cold Push Notifications. How Not To Screw Up The New Advertising Format

Push notifications are short messages with the link to the sender. You have definitely seen them before, here’s just an example of what they may look like: The history of push notifications began in the early 1990s, with the PointCast Company starting its PointCast Network — a free program sending personalized news to the users. In fact, PointCast were the first ones to combine the Internet and...
Everything you wanted to know about doorways, but were afraid to ask

Everything you wanted to know about doorways, but were afraid to ask

In English, a doorway is also called «a bridge page», which clearly explains the main task of such platforms — to redirect the search traffic to the corresponding page. This method of attracting visitors to the website is quite effective, as doorways quickly get to the top search results for low-frequency and medium-frequency thematic search requests. This happens first and foremost due to the ...
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