What is the Future of Mobile Video Advertising? 5 Bold Predictions

What is the Future of Mobile Video Advertising? 5 Bold Predictions

In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space look like for the rest of 2018 and going forward? How will everything look in 2019, 2020 and beyond? We’ve gazed into the crystal ball to see what the future hold...
Artificial Intelligence in India – Opportunities, Risks, and Future Potential

Artificial Intelligence in India – Opportunities, Risks, and Future Potential

In a recent interview with TechEmergence, InMobi’s Avi Patchava, VP Data Sciences ML & AI, spoke about what he believes are India’s four biggest strengths to face the upcoming AI disruption. Read his views below: ·“India has an abundance of engineering talent which has been trained over the last 2 decades which needs to be funneled into a new direction due to the automation of IT services. Th...
Can Ad Fraud Be Destroyed Once and For All?

Can Ad Fraud Be Destroyed Once and For All?

All is not rosy in the digital advertising space. Increasingly, fraud is becoming a major concern to advertisers. Ad fraud is expected to cost brand and performance advertisers $19 billion - $51 million a day - in 2018, according to Juniper Research, which is equal to around one out of every $10 of all digital ad spend. The problem is especially acute with video. The percentage of firms worried...
All Hail the King: Mobile Video Reigns Supreme

All Hail the King: Mobile Video Reigns Supreme

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video, and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. No wonder eMarketer...
Waterfall vs. Unified Auction Metrics: How To See The Whole Picture [VIDEO]

Waterfall vs. Unified Auction Metrics: How To See The Whole Picture [VIDEO]

As noted business consultant Peter Drucker once famously said, “If you can’t measure it, you can’t improve it.” App publishers today now have dozens of metrics and key performance indicators to track, but are they the right ones? What if they aren’t getting a full and complete picture of monetization performance? In our latest Whiteboard Wednesday video, Andrew Gerhart, our VP of Publisher Platfo...
InMobi 3x winner at Lovely Mobile Awards 2018

InMobi 3x winner at Lovely Mobile Awards 2018

Between 2018 and 2022, mobile is expected to go from accounting for just over a third of all media ad spending to almost half. But, even though brands and agencies are spending more money on mobile advertising doesn’t mean they’re doing it right. Recently, mobile marketing news outlet Lovely Mobile News embarked on an effort to find the very best campaigns from 2017, and to highlight the top play...
The Crazy Advertising Technology Landscape

The Crazy Advertising Technology Landscape

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Enjoy! Advertisers This may seem like a self-explanatory term, but let’s define it just to be sure. The “advertisers” or “bra...
What CMOs Should Look For in a Trustworthy Programmatic Partner

What CMOs Should Look For in a Trustworthy Programmatic Partner

Programmatic is ideal for many publishers and advertisers, especially those seeking an efficient delivery of ads at global scale, but it has come under fire of late. Issues ranging from ad fraud to brand safety concerns have caused some advertisers and publishers to see programmatic as problematic. Will investment continue alongside the bad press? Despite the lingering issues and worries, program...
5 ways to make your content delighted over hundreds news feed

5 ways to make your content delighted over hundreds news feed

One of the reasons why Facebook ads run ineffectively is not only due to poor product quality, unreasonable prices, or unprofitable advertising – but also – due to – unmatched CONTENT – make it easy for customers to bypass your Advertising in 1 second with a sliding screen! This is a basic mistake when creating ads content of some advertisers, leading to waste money and time. So in this article E...
What Sotheby’s and eBay Can Teach You About Unified Auctions and Mediation

What Sotheby’s and eBay Can Teach You About Unified Auctions and Mediation

Every industry is (unfortunately) full of jargon, and adtech is no different. Mediation, header bidding, monetization, waterfalls and open auctions have become hot terms of late, but what do they really mean? As new technologies and related terms emerge, lots of players have jumped into the fray with their own definitions. To help clarify matters, we’ve developed this handy list of metaphors to...
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