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Casual Connect: Indie game devs’ latest marketing moves

Casual Connect: Indie game devs’ latest marketing moves

Indie games are known to be setting the tone for mobile market trends and it’s worth to taking a look at their equally innovative marketing approaches. So what better place to meet Europe’s mobile game developer scene than Casual Connect? I attended the event in London last week to chat with people about their user acquisition strategies, and to get insight on the latest disruptors in the mobile g...
Hottest summer trends in mobile ad tech: A panel review

Hottest summer trends in mobile ad tech: A panel review

Glispa welcomed the Berlin mobile community to our sunny headquarters in Prenzlauer Berg for a panel around the must-have ad tech trends of the season. Hosted by Michelle Caglar and Thomas Velich from Glispa, three mobile experts shed the light on promising user acquisition channels, the real cost of transparency, and much more. Here are some of the key takeaways from our evening! Podcasts as...
Glispa: MAU 2018 – What happened in Vegas?

Glispa: MAU 2018 – What happened in Vegas?

Our team returned from an incredible three days that is Mobile Apps Unlocked, more commonly known as MAU, the most relevant mobile marketing conference of the year. Brought to life by Grow.co, the show drew the industry together again to connect, live, and breathe mobile marketing in the Las Vegas heat. Since not everyone was able to join, we wanted to share our thoughts on the conference and our...
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