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User engagement metrics: what is retention rate?

User engagement metrics: what is retention rate?

As an app developer, your final goal is to make your app profitable and visible in the app store. You may be pouring a lot of resources into ASO, which can produce good results. However, your rank-building efforts will not be complete without retention rate improvement. Retention rate is one of the most important user engagement metrics, which makes an app sticky and illustrates the way...
Viewability, Brand Safety And Fraud. Insights Of Yaroslava Antipina, CEO At IAB Ukraine

Viewability, Brand Safety And Fraud. Insights Of Yaroslava Antipina, CEO At IAB Ukraine

The global digital advertising market is still a Wild West of the internet economy. The rapid development of technology opens up great prospects for advertisers and publishers alike. However, it also creates pitfalls. Unreliable partners, undisclosed rebates and obscure data plague market players all over the world. How to make sense of the market and find a way to better transparency and accounta...
5 Common Mistakes In The App Monetization

5 Common Mistakes In The App Monetization

As an app developer, you have to focus on many things: working out the concept of the app, coming up with the design and scenario, testing app for bugs and ensuring that UX is perfect. It’s a lot of work and there’s little time left for honing your monetization strategy. And yet, if you want to earn revenue with your app, monetization is the final goal. So it is really important to avoid mistakes ...
Stats Roundup: What App Developers Should Know About Monetization

Stats Roundup: What App Developers Should Know About Monetization

App monetization strategy shouldn’t be a result of guesswork. The most successful app developers make assumptions on the basis of facts and figures. So here are some of the recent statistics that can help developers distinguish the prevalent trends in mobile monetization and forecast the pace of the industry growth. Global mobile app revenue through the years The first thing that app developer...
How To Monetize An App With Clickky

How To Monetize An App With Clickky

Do you want to turn your app into a source of income? With Clickky, you can do it. It’s easy to set up a monetization campaign and earn revenue from displaying ads to your audience. Here are simple steps towards making an app into a business. Create an account Start with filling out the registration form to join Clickky and create a publisher’s account. You can sign up as an affiliate publis...
How To Use Smartlink? Faq For Mobile Publishers

How To Use Smartlink? Faq For Mobile Publishers

Publishers often encounter the notion of “Smartlink” when they browse for monetization opportunities. Those who already use it, report increased profits and better yield from their inventory. For those, who still want to learn about Smartlink, here’s a quick breakdown of what this technology is and how it can add to the publishers’ earnings. What is Smartlink? “Smartlink” is a tool for monet...
Clickky Integrates With Affise Performance Marketing Software

Clickky Integrates With Affise Performance Marketing Software

Clickky is now integrated with Affise, a performance marketing software for tracking traffic and creating affiliate networks. The software is useful for advertisers, agencies, and networks that need a customizable product for managing their direct publisher relations. With Clickky, Affise users get access to more quality offers, which they can manage via the CPAPI service. Leverage the power of p...
Clickky’s Review Of Gmic 2018, The Biggest Event Of The Asian Mobile Market

Clickky’s Review Of Gmic 2018, The Biggest Event Of The Asian Mobile Market

Clickky continued the tradition of attending the largest Asian event on mobile, which always offers great insights into the mobile market of China and other APAC countries. The highly-anticipated Global Mobile Internet Conference (GMIC) took place on April 26-28, in Beijing. For Clickky, the experience of participating in GMIC has been generally positive. It’s a beneficial event not only for le...
How To Generate Maximum Revenue With In-app Ads: A Guide For App Developers

How To Generate Maximum Revenue With In-app Ads: A Guide For App Developers

App developers want to get the maximum benefit from their apps. But what are the main steps towards successful mobile monetization? There are several factors that developers should consider before shaping their strategy. Let’s review the best practices for ad publishers to generate more revenue and successfully monetize their app. Focus on the efficient ad formats There are numerous ad formats...
Clickky: Best Media For Learning About Programmatic Advertising

Clickky: Best Media For Learning About Programmatic Advertising

For mobile marketing professionals who work with programmatic advertising, it’s crucial to stay on top of the most recent industry developments. Research, statistics, op-eds on the upcoming trends, opinions from the thought leaders and decision-makers — all that is necessary for understanding the dynamics of the economy and spotting opportunities for growth. Among the dozens of media resources onl...
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