Blog Roundup: Striking World Cup Gold and More


Welcome to Blog Roundup, our weekly look at some of the Internet’s best marketing articles you might have missed. This week we’re taking an inside look at the World Cup and more.

Let’s round it up!

We kick it off with MarTech Today’s Chuck Moran as he examines the future of television advertising in today’s digital world.

While our TV-watching habits have certainly changed in the past five years, Moran seems to think there’s still hope for advertisers.

Over at The Drum, John McCarthy takes an inside look at the right way to approach a World Cup campaign.

Have a look at some of the quality storytelling done for Beats by Dre in the video below.

You should also peep this interesting breakdown detailing the battle between Nike and Adidas.

TrafficJunky favorites Copyblogger look at the four reasons people stop reading before the end of a page.

As readers, we’re surrounded by so many distractions. It’s up to the writers to create content with substance in order to engage the audience.

Finally, we’re hitting you with a little sales knowledge with Hubspot’s best ways to reach out to a prospect for the first time.

They’ve even enlisted the help of over twenty sales experts in the process.

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