Before expanding upon this subject, first things first: a little recap about the affiliate marketing industry. Affiliate marketing can be described as the relationship between the advertiser, the publisher and the customer. In short, the advertiser is the one who owns a business and who wants to promote it. The publisher is the one who owns a medium on which he or she can promote the advertiser’s business in exchange for a commission. And finally, the customer is the one who has to reach the advertiser’s website through the publisher’s website and complete a specific action that was decided between the publisher and the advertiser, thus creating a conversion.
This three step relationship can take many, many forms, each one having its own up’s and down’s. Take a look at some of them and decide which one you might like to work with, depending on your needs. Here are 7 types of affiliate marketing:
These are the types of affiliates that are best suited for spreading the word about your new products, if that is what you’re looking for. There are bloggers for virtually every area of interest, so it’s almost guaranteed that you will find ones who are right up your alley and who can promote your products. They can write or even film reviews about your product and will certainly increase your traffic, and then the number of conversions you get. Another great thing about affiliate bloggers is that all the things they write about tend to organically increase in rank in search engines. That is a recipe for success.
2. Search Affiliates
These affiliates tend to spend their own personal money in an effort to leverage different search engines, to get more out of Facebook advertising, and to use many other paid advertising models in order to generate ROI.
Search affiliates are great to work with, as they can generate a lot of traffic and revenue for you, as long as they play by the rules and stay between good parameters.
These are the ones who own their own platforms and websites and also who build or help build websites. There is a very large number of them available on the internet and can be easily contacted to form a partnership. It’s good practice to connect with webmasters, as having a platform on which you can do your business is absolutely essential.
4. Review sites
Review sites are simply websites on which reviews can be posted about products, services, businesses, and so on, and are quite popular with affiliate marketers, as they are generally supported by advertising. Because of the growing popularity of affiliate programs on the internet, review sites are usually professionally designed with conversion in mind. Affiliates may review different products for advertisers or refer the advertiser directly, thus earning a commission.
5. Coupon sites
A lot of people search for coupons online, which makes coupon sites an asset for your business. Working with coupon sites can be a bit pesky, as there are a few hoops that you need to jump through in order to get the most bang for your buck, but, in short, what you need to keep in mind that you generally want to pick the right type of coupon platform, depending on your needs, to have the same offers on your advertiser website, and to not be afraid to negotiate in order to get more visibility on said coupon website.
After all is said and done, all you need to do is offer them a commission to display your promotions and they will definitely increase sale volume as well as ROI.
6. Email Marketing
Email marketing has been around almost since the dawn of internet marketing, and through the many years it has existed, it has gone through a lot of changes. It is now absolutely necessary to comply to the CAN-SPAM Act, which is a very strict set of rules regarding emailing.
There is a multitude of email marketing vendors, a good portion of them offering top notch services. When you want to get into email marketing just be thorough as to what exactly you need, and make sure the email vendor that you choose can attend to your needs.
7. Traditional Media
Even though people live and breathe internet nowadays, TV radio and print media are still quite an effective form of advertising, tested and proven time and time again. These types of traditional media can be contracted on a CPA basis while using a rev share.
In conclusion, you can choose which of these methods you would like to use in order to promote your business, or, if you want to be a publisher, which of these would suit your advertising style the best. The major takeaway is that there is a lot of flexibility when it comes to affiliate marketing, regardless if you’re an advertiser, or a publisher.
The publishing rights of this post belongs to the Company BitterStrawberry. For offering interesting information and creating better coverage, for our customers this information has been reposted.
The full version of the post can be viewed here